Instructor’s Manual and Test Bank
g g g g
for
Persuasion, Social Influence,
g g g
and Compliance Gaining
g g
Sixth Edition
g
ChathigAnderson
CaliforniagStategUniversity,gFullerton
RobertgH.gGass
CaliforniagStategUniversity,gFullerton
JohngS.gSeiter
UtahgStategUniversity
Routledge/TaylorgandgFrancis
, Instructor’sgManualgandgTestgBankgtogaccompanygPersuasion,gSocialgInfluence,gandgCompliancegGaining,gSixthgEdition
Allgrightsgreserved.gManufacturedgingthegUnitedgStatesgofgAmerica.gThegcontents,gorgpartsgthereo
f,gmaygbegreproducedgwithgPersuasion,gSocialgInfluence,gandgCompliancegGaining,gSixthgEditio
n,gbygRobertgH.gGassgandgJohngS.gSeiter,gprovidedgsuchgreproductionsgbeargcopyrightgnotice,gbut
gmaygnotgbegreproducedginganygformgforganygothergpurposegwithoutgwrittengpermissiongfromgtheg
copyrightgowner.
ii
, Instructor’sgManualgandgTestgBankgtogaccompanygPersuasion,gSocialgInfluence,gandgCompliancegGaining,gSixthgEdition
TablegofgContents
SamplegSyllabi .............................................................................................................................................................. 1
Instructor’sgManual/gTestgBank
Chapterg1:gWhygStudygPersuasion? .............................................................................................................................. 5
Chapterg2:gWhatgConstitutesgPersuasion? .................................................................................................................. 16
Chapterg3:gAttitudesgandgConsistency ........................................................................................................................ 27
Chapterg4:gCredibility ................................................................................................................................................. 41
Chapterg5:gCommunicatorgCharacteristicsgandgPersuadability................................................................................... 51
Chapterg6:gConformitygandgInfluencegingGroups ....................................................................................................... 61
Chapterg7:gLanguagegandgPersuasion ......................................................................................................................... 72
Chapterg8:gNonverbalgInfluence ................................................................................................................................. 80
Chapterg9:gStructuringgandgOrderinggPersuasivegMessages ....................................................................................... 89
Chapterg10:gCompliancegGaining ............................................................................................................................... 96
Chapterg11:gSequentialgPersuasiong .......................................................................................................................... 104
Chapterg12:gDeception .............................................................................................................................................. 113
Chapterg13:gMotivationalgAppeals ............................................................................................................................ 119
Chapterg14:gVisualgPersuasion.................................................................................................................................. 128
Chapterg15:gEsotericgFormsgofgPersuasion ............................................................................................................... 138
Chapterg16:gThegEthicsgofgPersuasion ...................................................................................................................... 147
iii
, Instructor’sgManualgandgTestgBankgtogaccompanygPersuasion,gSocialgInfluence,gandgCompliancegGaining,gSixthgEdition
1
g g g g
for
Persuasion, Social Influence,
g g g
and Compliance Gaining
g g
Sixth Edition
g
ChathigAnderson
CaliforniagStategUniversity,gFullerton
RobertgH.gGass
CaliforniagStategUniversity,gFullerton
JohngS.gSeiter
UtahgStategUniversity
Routledge/TaylorgandgFrancis
, Instructor’sgManualgandgTestgBankgtogaccompanygPersuasion,gSocialgInfluence,gandgCompliancegGaining,gSixthgEdition
Allgrightsgreserved.gManufacturedgingthegUnitedgStatesgofgAmerica.gThegcontents,gorgpartsgthereo
f,gmaygbegreproducedgwithgPersuasion,gSocialgInfluence,gandgCompliancegGaining,gSixthgEditio
n,gbygRobertgH.gGassgandgJohngS.gSeiter,gprovidedgsuchgreproductionsgbeargcopyrightgnotice,gbut
gmaygnotgbegreproducedginganygformgforganygothergpurposegwithoutgwrittengpermissiongfromgtheg
copyrightgowner.
ii
, Instructor’sgManualgandgTestgBankgtogaccompanygPersuasion,gSocialgInfluence,gandgCompliancegGaining,gSixthgEdition
TablegofgContents
SamplegSyllabi .............................................................................................................................................................. 1
Instructor’sgManual/gTestgBank
Chapterg1:gWhygStudygPersuasion? .............................................................................................................................. 5
Chapterg2:gWhatgConstitutesgPersuasion? .................................................................................................................. 16
Chapterg3:gAttitudesgandgConsistency ........................................................................................................................ 27
Chapterg4:gCredibility ................................................................................................................................................. 41
Chapterg5:gCommunicatorgCharacteristicsgandgPersuadability................................................................................... 51
Chapterg6:gConformitygandgInfluencegingGroups ....................................................................................................... 61
Chapterg7:gLanguagegandgPersuasion ......................................................................................................................... 72
Chapterg8:gNonverbalgInfluence ................................................................................................................................. 80
Chapterg9:gStructuringgandgOrderinggPersuasivegMessages ....................................................................................... 89
Chapterg10:gCompliancegGaining ............................................................................................................................... 96
Chapterg11:gSequentialgPersuasiong .......................................................................................................................... 104
Chapterg12:gDeception .............................................................................................................................................. 113
Chapterg13:gMotivationalgAppeals ............................................................................................................................ 119
Chapterg14:gVisualgPersuasion.................................................................................................................................. 128
Chapterg15:gEsotericgFormsgofgPersuasion ............................................................................................................... 138
Chapterg16:gThegEthicsgofgPersuasion ...................................................................................................................... 147
iii
, Instructor’sgManualgandgTestgBankgtogaccompanygPersuasion,gSocialgInfluence,gandgCompliancegGaining,gSixthgEdition
1