HPA 490 Exam 3 QUESTIONS AND
ANSWERS A+ RATED
analysis, planning, implementation, and control of carefully formulated programs designed to
bring about voluntary exchanges of values with target markets for the purpose of achieving
organizational objectives - correct answer ✔✔marketing
internal customers - correct answer ✔✔providers
staff (admin, marketing professionals, etc.)
support services (janitors, food staff, etc.)
patients
external customers - correct answer ✔✔patients (both previous and current)
other providers
insurance
the four Ps (elements) of marketing - correct answer ✔✔place
price
product
promotion
place - correct answer ✔✔geographic location (distance to identified patient population,
ancillaries, specialists, MCOs)
hours of operation
price - correct answer ✔✔competition (local/regional)
, transparency
fee structure commensurate to services provided (Walmart v. Saks)
product (services provided) - correct answer ✔✔specialists
services
ancillaries
insurance plans/relationships with different payors
promotion - correct answer ✔✔communication conduit (radio, tv, newspaper, internet, yellow
pages, outdoor advertising, direct mail, social media)
educational activities (symposiums, new health info [clinical, regulatory], and screening and
prevention
how to measure product - correct answer ✔✔SWOT analysis
survey data
strategic plan
differentiation of service
how to meausre promotion - correct answer ✔✔advertising
community events
informational events
how to measure place - correct answer ✔✔services available
location of the practice
how to measure price - correct answer ✔✔noneconomic factors
accepted insurance plans
ANSWERS A+ RATED
analysis, planning, implementation, and control of carefully formulated programs designed to
bring about voluntary exchanges of values with target markets for the purpose of achieving
organizational objectives - correct answer ✔✔marketing
internal customers - correct answer ✔✔providers
staff (admin, marketing professionals, etc.)
support services (janitors, food staff, etc.)
patients
external customers - correct answer ✔✔patients (both previous and current)
other providers
insurance
the four Ps (elements) of marketing - correct answer ✔✔place
price
product
promotion
place - correct answer ✔✔geographic location (distance to identified patient population,
ancillaries, specialists, MCOs)
hours of operation
price - correct answer ✔✔competition (local/regional)
, transparency
fee structure commensurate to services provided (Walmart v. Saks)
product (services provided) - correct answer ✔✔specialists
services
ancillaries
insurance plans/relationships with different payors
promotion - correct answer ✔✔communication conduit (radio, tv, newspaper, internet, yellow
pages, outdoor advertising, direct mail, social media)
educational activities (symposiums, new health info [clinical, regulatory], and screening and
prevention
how to measure product - correct answer ✔✔SWOT analysis
survey data
strategic plan
differentiation of service
how to meausre promotion - correct answer ✔✔advertising
community events
informational events
how to measure place - correct answer ✔✔services available
location of the practice
how to measure price - correct answer ✔✔noneconomic factors
accepted insurance plans
