Business Law and Strategy, 2nd Edition
by Sean Melvin and David Orozco All Chapters 1-50
, Chapteru1
LegaluFoundationsuanduThinkinguStrategically
CHAPTERuOVERVIEW
Thisuchapterudiscussesuimportantutouchstonesuforuunderstandingutheulegaluprocessuanduide
ntifyingulegaluissuesuthatuariseuinutheubusinessuenvironment.
KEYuLEARNINGuOUTCOMES
Outcome Accreditatio
nu Categories
Articulateuauworkingudefinitionuofulawuanduexplainuitsuorigins. Knowledge
Categorizeuvariousulawsuanduarticulateutheufunctionsuofulawuandulegalusyste Application
ms.
Explain utheuimportanceuandubenefitsuofulegaluawarenessuforubusinessuow Application
nersuandumanagersuinucreatingustrategyuanduaddinguvalueutouaucompanyua
ndutheuroleu ofucounseluinudecisionumaking.
Differentiateubetweenuanduprovideuexamplesuofuprimaryuandusecon Analytica
daryu sourcesuofuAmericanulaw. lu Thinking
Applyutheulegaludoctrineuofustareudecisisuinuaubusinessucontext. Application
TeachinguTip:uManageableuMaterial
Studentsuareuoftenuoverwhelmeduwithutheirufirstuintroductionutoulaw.uItuisuimportantutoucoverutheu
materialuinumanageableuamountsuanduuseulotsuofuexamples,ubothurealuanduhypothetical.
I. INTRODUCTIONuTOuLAWu[p.u3]
Pointsutouemphasize:
• Lawuisuaubodyuofurulesuofuactionuoruconductuprescribedubyucontrollinguauthorit
yuanduhavingulegalubindinguforce.u(Black’suLawuDictionary)
• Lawumayubeusetudownuinuwrittenucodeuorutakeutheuformuofujudicialudecisionsuanduactio
nsuofu governmentuagencies.
• Theucommonucharacteristicuofustateulawuisuthatuitucreatesuduties,uobligations,uan
durightsu thatureflectuaccepteduviewsuofuaugivenusociety.
• Importantutoubusiness,utheulawuprovidesuaumechanismutouresolveudisputesuarisin
gufromudutiesuandurightsuanduallowsupartiesutouenforceupromisesuinuaucourtuofulaw
.
II. CATEGORIESuOFuLAWu[p.u3]
Pointsutouemphasize:
• Ituisuhelpfulutoubreakdownulawuintoubroaducategoriesubaseduonuclassification
sutouauparticularufunctionuoruaurightuaffordedubyulaw.
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, • Tableu1.1usetsuoututheuvariousucategoriesuofulawuanduprovidesuexamples.
• Theseucategoriesuareunotumutuallyuexclusive.uForuexample,uaupersonuwhoupunchesua
notheru personuinutheufaceuhasucommittedubothuaucriminaluactu(theucrimeuofuassaultua
ndubattery)uanduauciviluwrongu(theutortuofuassaultuandubattery).
A. LanguageuofutheuLawu[p.u4]
Pointsutouemphasize:
• Ituisuvitaluthatubusinessustudentsuhaveuaubasicuunderstandinguofulegaluterminolog
yuthatu mightubeuuseduinuaubusinessucontextuinutheirufutureucareers.
• Black’suLawuDictionaryuisutheuauthoritativeusourceuforulegaluterms.
B. FunctionsuofuLawu[p.u4]
Pointsutouemphasize:
• Lawuprovidesuforuausystemuofuorderuthatudefinesurulesuofuconductuanduleviesupunis
hmentu foruviolationuofuthoseurules.
• Oneupurposeuofulawuisutouensureuconsistencyuandufairnessuandutoupromoteuequal
ityuandu justiceuinusociety.
• Anotherupurposeuofulawuisutoucreateuausystemuforuresolvingudisputesubyuprovidinguau
basisu forudecidingutheulegaluinterestuandurightsuofutheuparties.
• Inubusiness,ulawuservesuasuanuimportantucatalystuforucommerceubyupromotingugoo
dufaithu dealinguamountumerchantsuanduconsumersuandugivingusomeudegreeuofureli
abilityuforu businessuplanninguanducommercialutransactions.
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, III. LAWuINuCONTEXT:uBUSINESSuANDuSTRATEGYu[p.u5]
Pointsutouemphasize:
• Theufirstusteputoulearninguhowulegaludecisionsushouldubeumadeuinuaubusinessuconte
xtuisutou developulegaluinsightubyuunderstandingutheufundamentalsuofulegalutheoryuan
duhowutheyumayuimpactubusiness.
• Theusecondustepuisulearningutouapplyulegalutheoriesuinupracticeuandurecognizinguthatu
havingu legaluawarenessumayupresentuopportunitiesuforuproactiveubusinessuplanning.
uThisuawarenessumayuempowerubusinessuownersuandumanagersutoulimituliability,ugai
nuaucompetitiveuedge,uanduadduvalueutoutheubusiness.
• Managersuwhouworkucooperativelyuwithuattorneysumakeubetterubusinessudecisions.
A. BusinessuSwimminguinuauSeauofuLaw:uDefininguStrategyu[p.u5]
Pointsutouemphasize:
AccordingutouHarvarduBusinessuprofessoruConstanceuBagley,u“businessuisuswimminguisuau
seauofu law.”uConsiderutheufollowingucurrenturegulatoryutrends:
• NavigatinguincreaseduU.S.uanduforeignuregulationu(e.g.,uregulationuofufinancialumark
ets,u EuropeanuUnionu(EU)uregulationuofuantitrustuanduconsumeruprivacy).
• Varyinguinternationaluregimesuinutradeuanduintellectualupropertyu(e.g.,uWorlduIntellec
tualu PropertyuOrganizationuversusudevelopingunations).
• Stifferupenaltiesuforunoncomplianceu(e.g.uAmazonuwasurecentlyufineduUS$887umillio
nubyu anuEUuprivacyuregulatoruforuviolationsurelatedutouitsuadvertisingupolicies).
• Increaseduofficeruandudirectoruliabilityu(e.g.,uliabilityuforudataubreachesuanduransom
wareuattacks).
• Substantialuincreaseuinuattorney-directorsuforuU.S.-baseducorporateuboards.
• Changingulegalulandscapeu(e.g.,uuncertaintyusurroundinguuseuofuCovid-
19urelateduwaiversu anduworkplaceurules).
B. UsinguStrategyuinuLegaluDecisionsu[p.u6]
Pointsutouemphasize:
• Austrategyurefersutouausetuofuguideupostsucreatedutouachieveuanuoveralluobjective.
• Theulegaluenvironmentuisufulluofuuncertaintyuregardingutheuleveluofucomplianceuan
dutheuleveluofuenforcement.
• Businessuleadersuoftenupursueulegalustrategiesusuchuasu(1)unoncompliance,u(2)uavoida
nce,
(3)uprevention,uandu(4)uvalueucreationuorulegalucompetitiveuadvantage.
• Businessuownersuanduexecutivesudeployutacticsutouachieveutheuobjectivesuasupar
tuofutheustrategy.
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