,DOWNLOAD THE Test Bank for Consumer Behavior Buying Having Being 13th Edition
z z z z z z z z z z z z
Solomon
Consumer Behavior, 13e (Solomon) z z z
Chapter 2 Consumer and Social Well-Beingz zz z z z
1) Which act makes it illegal for American executives to bribe foreigners to gain business?
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A) Lanham Act z
B) Foreign Corrupt Practices Act z z z
C) Patriot Act z
D) Robinson-
Patman Act Answer: B z z z
Diff: 1 z
LO: 2.1: Ethical business is good business. AACSB:
z z z z z z z z
Application of knowledge z z
2) Rules of conduct that guide actions in the marketplace are called
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A) social obligation z
B) social responsibility z
C) business ethics z
D) social awareness z z
Answer: C z
Diff: 1 z
LO: 2.1: Ethical business is good business. AACSB:
z z z z z z z
zEthical understanding and reasoning
z z z
3) The importance people attach to worldly possessions is called
z z z z z z z z z .
A) ego products z
B) materialism
C) needs
D) wants A z
nswer: B D z z
iff: 1 z
LO: 2.1: Ethical business is good business. AACSB:
z z z z z z z z
Application of knowledge z z
4) Though the Organization for Economic Cooperation and Development (OECD) outlaws br
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ibery in business practices, it is still common in
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A) Japan
B) Mexico
C) Germany
D) All of the above z z z z
Answer: D z
Diff: 1 z
LO: 2.1: Ethical business is good business. AACSB:
z z z z z z z
zEthical understanding and reasoning
z z z
1
Copyright © 2020 Pearson Education, Inc.
z z z z z
mynursytest.store
,DOWNLOAD THE Test Bank for Consumer Behavior Buying Having Being 13th Edition
z z z z z z z z z z z z
Solomon
5) The U.S. government is trying to encourage businesses and consumers to select green cleaning pro
z z z z z z z z z z z z z z
ducts, which of the following are examples of company's pursuing such products?
z z z z z z z z z z z
A) Arm & Hammer z z
B) Unilever
C) Nestle
D) SC Johnson & Co. z z z
Answer: D z
Diff: 3 z
LO: 2.1: Ethical business is good business. AACSB:
z z z z z z z z
Application of knowledge z z
6) Business ethics are rules of conduct published by the Better Business Bureau that guide act
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ions in the marketplace.
z z z
Answer: FALSE Dif z z
f: 2 z
LO: 2.1: Ethical business is good business. AACSB:
z z z z z z z
zEthical understanding and reasoning z z z
7) Products meet existing needs, and marketing activities only help to communicate their av
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ailability.
Answer: TRUE Diff z z
:1 z
LO: 2.1: Ethical business is good business. AACSB:
z z z z z z z
zEthical understanding and reasoning z z z
8) Advertising is a service for which consumers are willing to pay because the information it pro
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vides reduces their search time.
z z z z
Answer: TRUE Diff z z
:1 z
LO: 2.1: Ethical business is good business. AACSB:
z z z z z z z z
Application of knowledge z z
9) What is the role of a product and how does it relate to marketing activities?
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Answer: Products meet existing needs, and marketing activities only help to communicate their ava
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ilability. The economics of information perspective regards advertising as an important source of c
z z z z z z z z z z z z z
onsumer information learning. This view emphasizes the economic cost of the time we spend to sea
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rch for products. Accordingly, advertising is a service for which consumers are willing to pay becau
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se the information it provides reduces their search time.
z z z z z z z z
Diff: 2 z
LO: 2.1: Ethical business is good business. AACSB:
z z z z z z z z
Application of knowledge z z
2
Copyright © 2020 Pearson Education, Inc.z z z z z
mynursytest.store
, DOWNLOAD THE Test Bank for Consumer Behavior Buying Having Being 13th Edition
z z z z z z z z z z z z
Solomon
10) If you are unhappy with a product or service, what are your three possible courses of action? Ans
z z z z z z z z z z z z z z z z z
wer: You may use a voice response, private response, or third-
z z z z z z z z z z
party response. The voice response is the best for the marketer because it enables a correction to the
z z z z z z z z z z z z z z z z z z
problem.
Diff: 1 z
LO: 2.1: Ethical business is good business. AACSB:
z z z z z z z z
Application of knowledge z z
11) Explain why advertising is necessary. z z z z
Answer: Advertising helps to communicate products' availability and usefulness. Di
z z z z z z z z z
ff: 3 z
LO: 2.1: Ethical business is good business. AACSB:
z z z z z z z z
Application of knowledge z z
12) When consumers are unhappy with a product, they boycott the product and/or store and ex
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press dissatisfaction to friends. This is called a
z response. z z z z z z z
A) private
B) third-party
C) voice
D) public A z
nswer: A D z z
iff: 1 z
LO: 2.2: Marketers have an obligation to provide safe and functional products as part of their busine
z z z z z z z z z z z z z z z z
ss activities.
z
AACSB: Application of knowledge z z z
13) When consumers are unhappy with a product, they may file a complaint in the form of legal acti
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on, Better Business Bureau complaint, or publishing a negative review. This is called a
z z z z z z z z z z z z z
response.
A) private
B) third-party
C) voice
D) complaint
Answer: B
z z z
Diff: 1 z
LO: 2.2: Marketers have an obligation to provide safe and functional products as part of their busine
z z z z z z z z z z z z z z z z
ss activities.
z
AACSB: Application of knowledge z z z
3
Copyright © 2020 Pearson Education, Inc.z z z z z
mynursytest.store
z z z z z z z z z z z z
Solomon
Consumer Behavior, 13e (Solomon) z z z
Chapter 2 Consumer and Social Well-Beingz zz z z z
1) Which act makes it illegal for American executives to bribe foreigners to gain business?
z z z z z z z z z z z z z
A) Lanham Act z
B) Foreign Corrupt Practices Act z z z
C) Patriot Act z
D) Robinson-
Patman Act Answer: B z z z
Diff: 1 z
LO: 2.1: Ethical business is good business. AACSB:
z z z z z z z z
Application of knowledge z z
2) Rules of conduct that guide actions in the marketplace are called
z z z z z z z z z z z .
A) social obligation z
B) social responsibility z
C) business ethics z
D) social awareness z z
Answer: C z
Diff: 1 z
LO: 2.1: Ethical business is good business. AACSB:
z z z z z z z
zEthical understanding and reasoning
z z z
3) The importance people attach to worldly possessions is called
z z z z z z z z z .
A) ego products z
B) materialism
C) needs
D) wants A z
nswer: B D z z
iff: 1 z
LO: 2.1: Ethical business is good business. AACSB:
z z z z z z z z
Application of knowledge z z
4) Though the Organization for Economic Cooperation and Development (OECD) outlaws br
z z z z z z z z z z
ibery in business practices, it is still common in
z z . z z z z z z z
A) Japan
B) Mexico
C) Germany
D) All of the above z z z z
Answer: D z
Diff: 1 z
LO: 2.1: Ethical business is good business. AACSB:
z z z z z z z
zEthical understanding and reasoning
z z z
1
Copyright © 2020 Pearson Education, Inc.
z z z z z
mynursytest.store
,DOWNLOAD THE Test Bank for Consumer Behavior Buying Having Being 13th Edition
z z z z z z z z z z z z
Solomon
5) The U.S. government is trying to encourage businesses and consumers to select green cleaning pro
z z z z z z z z z z z z z z
ducts, which of the following are examples of company's pursuing such products?
z z z z z z z z z z z
A) Arm & Hammer z z
B) Unilever
C) Nestle
D) SC Johnson & Co. z z z
Answer: D z
Diff: 3 z
LO: 2.1: Ethical business is good business. AACSB:
z z z z z z z z
Application of knowledge z z
6) Business ethics are rules of conduct published by the Better Business Bureau that guide act
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ions in the marketplace.
z z z
Answer: FALSE Dif z z
f: 2 z
LO: 2.1: Ethical business is good business. AACSB:
z z z z z z z
zEthical understanding and reasoning z z z
7) Products meet existing needs, and marketing activities only help to communicate their av
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ailability.
Answer: TRUE Diff z z
:1 z
LO: 2.1: Ethical business is good business. AACSB:
z z z z z z z
zEthical understanding and reasoning z z z
8) Advertising is a service for which consumers are willing to pay because the information it pro
z z z z z z z z z z z z z z z
vides reduces their search time.
z z z z
Answer: TRUE Diff z z
:1 z
LO: 2.1: Ethical business is good business. AACSB:
z z z z z z z z
Application of knowledge z z
9) What is the role of a product and how does it relate to marketing activities?
z z z z z z z z z z z z z z
Answer: Products meet existing needs, and marketing activities only help to communicate their ava
z z z z z z z z z z z z z
ilability. The economics of information perspective regards advertising as an important source of c
z z z z z z z z z z z z z
onsumer information learning. This view emphasizes the economic cost of the time we spend to sea
z z z z z z z z z z z z z z z
rch for products. Accordingly, advertising is a service for which consumers are willing to pay becau
z z z z z z z z z z z z z z z
se the information it provides reduces their search time.
z z z z z z z z
Diff: 2 z
LO: 2.1: Ethical business is good business. AACSB:
z z z z z z z z
Application of knowledge z z
2
Copyright © 2020 Pearson Education, Inc.z z z z z
mynursytest.store
, DOWNLOAD THE Test Bank for Consumer Behavior Buying Having Being 13th Edition
z z z z z z z z z z z z
Solomon
10) If you are unhappy with a product or service, what are your three possible courses of action? Ans
z z z z z z z z z z z z z z z z z
wer: You may use a voice response, private response, or third-
z z z z z z z z z z
party response. The voice response is the best for the marketer because it enables a correction to the
z z z z z z z z z z z z z z z z z z
problem.
Diff: 1 z
LO: 2.1: Ethical business is good business. AACSB:
z z z z z z z z
Application of knowledge z z
11) Explain why advertising is necessary. z z z z
Answer: Advertising helps to communicate products' availability and usefulness. Di
z z z z z z z z z
ff: 3 z
LO: 2.1: Ethical business is good business. AACSB:
z z z z z z z z
Application of knowledge z z
12) When consumers are unhappy with a product, they boycott the product and/or store and ex
z z z z z z z z z z z z z z
press dissatisfaction to friends. This is called a
z response. z z z z z z z
A) private
B) third-party
C) voice
D) public A z
nswer: A D z z
iff: 1 z
LO: 2.2: Marketers have an obligation to provide safe and functional products as part of their busine
z z z z z z z z z z z z z z z z
ss activities.
z
AACSB: Application of knowledge z z z
13) When consumers are unhappy with a product, they may file a complaint in the form of legal acti
z z z z z z z z z z z z z z z z z
on, Better Business Bureau complaint, or publishing a negative review. This is called a
z z z z z z z z z z z z z
response.
A) private
B) third-party
C) voice
D) complaint
Answer: B
z z z
Diff: 1 z
LO: 2.2: Marketers have an obligation to provide safe and functional products as part of their busine
z z z z z z z z z z z z z z z z
ss activities.
z
AACSB: Application of knowledge z z z
3
Copyright © 2020 Pearson Education, Inc.z z z z z
mynursytest.store
