WGU D077 Concepts in Marketing, Sales, and Customer
Contacts (ALL WHAT YOU NEED TO KNOW) 2025 FULL
MATERIAL Western Governors University
Your answers
, Customer retention rate General customer feedback
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2 of 298
Term
A company invested heavily in developing a new technology product
that failed to gain traction in the market due to rapid technological
advancements by competitors. What type of product is this on the BCG
matrix?
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Question Mark Star
Cash Cow Dog
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3 of 298
Term
ABC Retail Store has a prime location in a busy shopping district but
struggles with outdated store layouts and inefficient inventory
,management systems. Identify one of ABC Retail Store's weaknesses
based on the description.
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Optimizing space utilization,
managing inventory effectively,
and providing a modern and Lack of marketing strategies
streamlined shopping
experience for customers.
High operating costs Limited customer traffic
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4 of 298
Term
A car manufacturer aims to increase its market share in a highly
competitive market where consumer preferences rapidly change due
to technological advancements. What type of marketing approach is
the company primarily focused on?
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Strategic marketing with controllable Tactical marketing with controllable
elements elements
, Tactical marketing with Strategic marketing with
uncontrollable elements uncontrollable elements
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5 of 298
Term
When users visit a website, small text files are stored on their devices to
track their online behavior and preferences. What are these files
commonly referred to as?
Give this one a try later!
Cookies Plugins
Breadcrumbs Scrips
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Contacts (ALL WHAT YOU NEED TO KNOW) 2025 FULL
MATERIAL Western Governors University
Your answers
, Customer retention rate General customer feedback
Don't know?
2 of 298
Term
A company invested heavily in developing a new technology product
that failed to gain traction in the market due to rapid technological
advancements by competitors. What type of product is this on the BCG
matrix?
Give this one a try later!
Question Mark Star
Cash Cow Dog
Don't know?
3 of 298
Term
ABC Retail Store has a prime location in a busy shopping district but
struggles with outdated store layouts and inefficient inventory
,management systems. Identify one of ABC Retail Store's weaknesses
based on the description.
Give this one a try later!
Optimizing space utilization,
managing inventory effectively,
and providing a modern and Lack of marketing strategies
streamlined shopping
experience for customers.
High operating costs Limited customer traffic
Don't know?
4 of 298
Term
A car manufacturer aims to increase its market share in a highly
competitive market where consumer preferences rapidly change due
to technological advancements. What type of marketing approach is
the company primarily focused on?
Give this one a try later!
Strategic marketing with controllable Tactical marketing with controllable
elements elements
, Tactical marketing with Strategic marketing with
uncontrollable elements uncontrollable elements
Don't know?
5 of 298
Term
When users visit a website, small text files are stored on their devices to
track their online behavior and preferences. What are these files
commonly referred to as?
Give this one a try later!
Cookies Plugins
Breadcrumbs Scrips
Don't know?
