Entrepreneurship I - 4.08 Channel
Distribution - Vocabulary Quiz, DECA
Entrepreneurship Exam fully solved
already passed
Channel length - correct answer ✔✔The total number of channel members in a
channel of distribution.
Channel management - correct answer ✔✔Processes by which marketers ensure
that products are distributed to customers efficiently and effectively.
Channel members - correct answer ✔✔Businesses or individuals who assist in
moving goods and services from the producer to the consumer.
Channels of distribution - correct answer ✔✔Paths, or routes, that goods or
services take from the producer to the ultimate consumer or industrial user.
Chargeback - correct answer ✔✔A financial penalty a middleman assesses a
producer for a variety of issues, such as receiving damaged merchandise.
Direct distribution - correct answer ✔✔A channel of distribution in which goods
and services move directly from the producer to the consumer or industrial user.
Distribution intensity - correct answer ✔✔The level of market exposure a certain
distribution pattern achieves (refers to intensive, selective, and exclusive
patterns).
,Dual distribution - correct answer ✔✔Distributing a product through two different
channels.
E-commerce - correct answer ✔✔The buying and selling of goods using
computers.
Exclusive distribution - correct answer ✔✔A distribution pattern in which a
producer sells a product through just one middleman in a geographic area.
Financing - correct answer ✔✔A marketing function that determines the need for
and availability of financial resources to aid in marketing activities.
Horizontal conflict - correct answer ✔✔A type of channel conflict that occurs
between channel members at the same level (e.g. two retailers).
Ideal market exposure - correct answer ✔✔Ensuring that a product is available to
the target market without overexposing the product.
Incentive - correct answer ✔✔A reward that motivates a channel member to
achieve a specific goal.
Indirect distribution - correct answer ✔✔A channel of distribution in which goods
and services move from the producer to the channel members and then to
consumers or industrial users.
,Industrial user - correct answer ✔✔A business that buys materials, services, or
goods which will be used to make other goods or which will be used in the
operation of the company.
Intensive distribution - correct answer ✔✔A distribution pattern in which a
producer sells a product through every available wholesaler and retailer in a
geographic area where consumers might look for it.
Intermediaries - correct answer ✔✔Channel members operating between the
producer and the consumer or industrial user to help in the movement of goods
and services.
Marketing information - correct answer ✔✔All the marketing-related data
available from inside and outside the business.
Multiple distribution - correct answer ✔✔Distributing a product through many
different channels.
Producers - correct answer ✔✔The people who make or provide goods and
services.
Product - correct answer ✔✔Marketing element referring to what goods, services,
or ideas a business will offer its customers.
Promotion - correct answer ✔✔A marketing function needed to communicate
information about goods, services, images, and/or ideas to achieve a desired
outcome.
, Retailers - correct answer ✔✔Businesses that buy consumer goods or services
and sell them to ultimate consumers.
Risk - correct answer ✔✔The possibility of loss or failure.
Sanctions - correct answer ✔✔Financial penalties or fines.
Selective distribution - correct answer ✔✔A distribution pattern in which a
producer sells a product through a limited number of middlemen in a geographic
area.
Target market - correct answer ✔✔The particular group of customers a business
seeks to attract.
Ultimate consumers - correct answer ✔✔People who personally use a good or
service to satisfy their own wants.
Value - correct answer ✔✔The amount of satisfaction a good or service will
provide a customer.
Vertical conflict - correct answer ✔✔A type of channel conflict that occurs
between channel members at different levels within the same channel.
Wholesalers - correct answer ✔✔Intermediaries who help to move goods
between producers and retailers by buying goods from producers and selling
them to retailers.
Distribution - Vocabulary Quiz, DECA
Entrepreneurship Exam fully solved
already passed
Channel length - correct answer ✔✔The total number of channel members in a
channel of distribution.
Channel management - correct answer ✔✔Processes by which marketers ensure
that products are distributed to customers efficiently and effectively.
Channel members - correct answer ✔✔Businesses or individuals who assist in
moving goods and services from the producer to the consumer.
Channels of distribution - correct answer ✔✔Paths, or routes, that goods or
services take from the producer to the ultimate consumer or industrial user.
Chargeback - correct answer ✔✔A financial penalty a middleman assesses a
producer for a variety of issues, such as receiving damaged merchandise.
Direct distribution - correct answer ✔✔A channel of distribution in which goods
and services move directly from the producer to the consumer or industrial user.
Distribution intensity - correct answer ✔✔The level of market exposure a certain
distribution pattern achieves (refers to intensive, selective, and exclusive
patterns).
,Dual distribution - correct answer ✔✔Distributing a product through two different
channels.
E-commerce - correct answer ✔✔The buying and selling of goods using
computers.
Exclusive distribution - correct answer ✔✔A distribution pattern in which a
producer sells a product through just one middleman in a geographic area.
Financing - correct answer ✔✔A marketing function that determines the need for
and availability of financial resources to aid in marketing activities.
Horizontal conflict - correct answer ✔✔A type of channel conflict that occurs
between channel members at the same level (e.g. two retailers).
Ideal market exposure - correct answer ✔✔Ensuring that a product is available to
the target market without overexposing the product.
Incentive - correct answer ✔✔A reward that motivates a channel member to
achieve a specific goal.
Indirect distribution - correct answer ✔✔A channel of distribution in which goods
and services move from the producer to the channel members and then to
consumers or industrial users.
,Industrial user - correct answer ✔✔A business that buys materials, services, or
goods which will be used to make other goods or which will be used in the
operation of the company.
Intensive distribution - correct answer ✔✔A distribution pattern in which a
producer sells a product through every available wholesaler and retailer in a
geographic area where consumers might look for it.
Intermediaries - correct answer ✔✔Channel members operating between the
producer and the consumer or industrial user to help in the movement of goods
and services.
Marketing information - correct answer ✔✔All the marketing-related data
available from inside and outside the business.
Multiple distribution - correct answer ✔✔Distributing a product through many
different channels.
Producers - correct answer ✔✔The people who make or provide goods and
services.
Product - correct answer ✔✔Marketing element referring to what goods, services,
or ideas a business will offer its customers.
Promotion - correct answer ✔✔A marketing function needed to communicate
information about goods, services, images, and/or ideas to achieve a desired
outcome.
, Retailers - correct answer ✔✔Businesses that buy consumer goods or services
and sell them to ultimate consumers.
Risk - correct answer ✔✔The possibility of loss or failure.
Sanctions - correct answer ✔✔Financial penalties or fines.
Selective distribution - correct answer ✔✔A distribution pattern in which a
producer sells a product through a limited number of middlemen in a geographic
area.
Target market - correct answer ✔✔The particular group of customers a business
seeks to attract.
Ultimate consumers - correct answer ✔✔People who personally use a good or
service to satisfy their own wants.
Value - correct answer ✔✔The amount of satisfaction a good or service will
provide a customer.
Vertical conflict - correct answer ✔✔A type of channel conflict that occurs
between channel members at different levels within the same channel.
Wholesalers - correct answer ✔✔Intermediaries who help to move goods
between producers and retailers by buying goods from producers and selling
them to retailers.
