TEST BANK For Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition, 2024 by Michael R. Solomon Chapters 1 - 1

TEST BANK For Consumer Behaviour:
Buying, Having, and Being, Canadian Edition,
9th Edition, 2024 by Michael R. Solomon
Chapters 1 - 15

,TEST BANK For Consumer Behaviour: Buying, Having, and Being,
Canadian Edition, 9th Edition, 2024 by Michael R. Solomon Chapters 1 - 15

,Consumer70Behaviour:70Buying,70Having,70and70Being,70Cdn.709e70(Solomon)
70Chapter7017 0 An70Introduction70to70Consumer70Behaviour


1) In70studying70consumers70like70Gail,70a70college70student,70marketers70often70find70it70useful70
to70learn70their70interests70in70music70or70clothing,70how70they70spend70their70leisure70time,70and
70even70their70attitudes70about70social70issues,70to70be70able70to70categorize70consumers70accordi

ng70to70their70lifestyles.70This70sort70of70information70is70called:
A) core70values.
B) psychographics.
C) configurations.
D) physiognomies.
70ANSWER:7 0 B

Type:70MC
Page70Ref:7
0270Skill:7 0 Application

Objective:7 0 L1-0170Consumer70behaviour70is70a70process.


2) Tina,70a70supervisor70of70displays70for70Sears70Canada,70knows70that70attractive70displays70
can70generate70additional70sales70of70particular70items.70From70a70marketer's70perspective,70th
is70is:
A) a70purchase70issue.
B) a70post70purchase70issue.
C) merchandising70complexity.
D) a70loss70lead
er.
ANSWER:7 0 A
Type:70MC
Page70Ref:7
0370Skill:7 0 Application

Objective:7 0 L1-0170Consumer70behaviour70is70a70process.

, 3) John70is70the70vice70president70of70marketing70for70a70local70tour70guide70company.70He70is7
0concerned70that70his70customers70are70not70recommending70his70company70to70their70friends.7

0For70John,70this70problem70is70a:

A) purchase70issue.
B) demographic70problem.
C) prepurchase70issue.
D) post70purchase70issu
e.70ANSWER:7 0 D
Type:70MC
Page70Ref:7
0370Skill:7 0 Application

Objective:7 0 L1-0170Consumer70behaviour70is70a70process.