TEST BANK FOR FUNDAMENTALS OF NURSING 10TH EDITION BY BY
CAROL TAYLOR, PAMELA LYNN & JENNIFER L BARTLETT, ALL CHAPTER 1-
47, A+
B - ANSWER-Focus group interviewing is a ________ research tool for gaining insights into
consumer thoughts and feelings.
A
causal
B
qualitative
C
quantitative
D
causal
E
competitive
C - ANSWER-Which of the following forces would marketers be MOST likely able to influence?
A
increasing ethnic diversity
B
geographic population shifts
C
media publics
D
,income distribution
E
core cultural values
B - ANSWER-Which of the following reflects the marketing concept philosophy?
A
We're in the business of making and selling superior products
B
We don't have a marketing department; we have a customer department
C
We build them so you can buy them.
D
When it's profits versus customers'needs, profits will always win out
E
You won't find a better deal anywhere
B - ANSWER-Customer-driven marketing usually works well when ________ and when
customers
________.
A
a firm can deliver the goods desired; are thoroughly researched
B
a clear need exists; know what they want
C
customers know what they want; are loyal to the brand
, D
a need exists; don't know what they want
E
a clear need exists; are difficult to identify
B - ANSWER-Which of the following is NOT considered a source of competitive marketing
intelligence?
A
Resellers
B
Causal research
C
Key customers
D
Competitors' activities
E
Suppliers
E - ANSWER-When marketers set low expectations for a market offering, the biggest risk they
run is
________.
A
failing to understand their customers' needs
B
decreasing customer satisfaction
C
CAROL TAYLOR, PAMELA LYNN & JENNIFER L BARTLETT, ALL CHAPTER 1-
47, A+
B - ANSWER-Focus group interviewing is a ________ research tool for gaining insights into
consumer thoughts and feelings.
A
causal
B
qualitative
C
quantitative
D
causal
E
competitive
C - ANSWER-Which of the following forces would marketers be MOST likely able to influence?
A
increasing ethnic diversity
B
geographic population shifts
C
media publics
D
,income distribution
E
core cultural values
B - ANSWER-Which of the following reflects the marketing concept philosophy?
A
We're in the business of making and selling superior products
B
We don't have a marketing department; we have a customer department
C
We build them so you can buy them.
D
When it's profits versus customers'needs, profits will always win out
E
You won't find a better deal anywhere
B - ANSWER-Customer-driven marketing usually works well when ________ and when
customers
________.
A
a firm can deliver the goods desired; are thoroughly researched
B
a clear need exists; know what they want
C
customers know what they want; are loyal to the brand
, D
a need exists; don't know what they want
E
a clear need exists; are difficult to identify
B - ANSWER-Which of the following is NOT considered a source of competitive marketing
intelligence?
A
Resellers
B
Causal research
C
Key customers
D
Competitors' activities
E
Suppliers
E - ANSWER-When marketers set low expectations for a market offering, the biggest risk they
run is
________.
A
failing to understand their customers' needs
B
decreasing customer satisfaction
C
