WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT TEST
2024-2025 UPDATED QUESTIONS AND ACCURATE DETAILED
ANSWERS VERIFIED COMPLETE DOCUMET FOR STUDY AND
EXAM PREPARATION
Which two key elements does an effective organization include?
Human Interaction & Structure
Why does a line organization structure function most effectively in a
crisis situation?
It establishes a direct flow of authority
A company might divide itself into smaller groups that best match the
types of customers it serves. What is this an example of?
Departmentalization
Which marketing tool is often used to build effective relationship
marketing campaigns?
Affinity Programs
Which element of the promotional mix has the advantage of messaging
that can be tailored for each customer but the disadvantage of a high
cost per contact?
,Personal Selling
What three factors should be addressed in a successful marketing plan?
Target Market, Sales Revenue Goals and Plan Implementation Timeline
Which three characteristics are measured in demographic
segmentation?
Race & Ethnicity, Income and Household Size
In which three ways does business-buying behavior differ from
consumer-buying behavior?
A group or committee often makes decisions
Purchasers often invite selected providers to bid on a purchase
Buyers face organizational influences that affect their own preferences
Which three factors suggest a product should be marketed as a
specialty product?
Priced high
Purchased infrequently
Available from a small number of retail outlets
With which two types of products does a marketing strategy rely on
advertising more than personal selling?
,Accessories to primary products
Consumable supplies
After years of marketing a body lotion, a cosmetics company begins
promoting the lotion as an insect repellent as well.In which three
product life cycle extension strategies did this company engage?
Adding new users, finding new uses for the product, increasing
frequency of use.
What are three qualities of strong brand equity?
Awareness, Loyalty and favorable images
A customer intends to purchase her favorite cereal. It is out of stock, so
she purchases an alternative brand of cereal instead.Which stage of
brand loyalty is this customer in?
brand preference
Which manufacturer distribution model is enhanced by the shipping
and tracking capabilities of a global package delivery service?
Direct
Which three tasks are key responsibilities of operations managers?
, Planning the overall production process
Determining the best layout for the firm's facilities
Implementing the production plan
Which two characteristics does a Just-In-Time (JIT) System have?
Production using JIT reduces a firm's inventory costs.
A JIT system seeks to eliminate anything that does not add value in
operations activities.
Which aspect of operations management do the ISO 9000 standards
address?
Establishment of effective quality systems
Which manufacturing model uses technology to produce small runs of
customized products cost-effectively?
Flexible
Which two of the following distribution channels would take title of the
products they handle?
Limited-function merchant wholesaler
Full-function merchant wholesaler
2024-2025 UPDATED QUESTIONS AND ACCURATE DETAILED
ANSWERS VERIFIED COMPLETE DOCUMET FOR STUDY AND
EXAM PREPARATION
Which two key elements does an effective organization include?
Human Interaction & Structure
Why does a line organization structure function most effectively in a
crisis situation?
It establishes a direct flow of authority
A company might divide itself into smaller groups that best match the
types of customers it serves. What is this an example of?
Departmentalization
Which marketing tool is often used to build effective relationship
marketing campaigns?
Affinity Programs
Which element of the promotional mix has the advantage of messaging
that can be tailored for each customer but the disadvantage of a high
cost per contact?
,Personal Selling
What three factors should be addressed in a successful marketing plan?
Target Market, Sales Revenue Goals and Plan Implementation Timeline
Which three characteristics are measured in demographic
segmentation?
Race & Ethnicity, Income and Household Size
In which three ways does business-buying behavior differ from
consumer-buying behavior?
A group or committee often makes decisions
Purchasers often invite selected providers to bid on a purchase
Buyers face organizational influences that affect their own preferences
Which three factors suggest a product should be marketed as a
specialty product?
Priced high
Purchased infrequently
Available from a small number of retail outlets
With which two types of products does a marketing strategy rely on
advertising more than personal selling?
,Accessories to primary products
Consumable supplies
After years of marketing a body lotion, a cosmetics company begins
promoting the lotion as an insect repellent as well.In which three
product life cycle extension strategies did this company engage?
Adding new users, finding new uses for the product, increasing
frequency of use.
What are three qualities of strong brand equity?
Awareness, Loyalty and favorable images
A customer intends to purchase her favorite cereal. It is out of stock, so
she purchases an alternative brand of cereal instead.Which stage of
brand loyalty is this customer in?
brand preference
Which manufacturer distribution model is enhanced by the shipping
and tracking capabilities of a global package delivery service?
Direct
Which three tasks are key responsibilities of operations managers?
, Planning the overall production process
Determining the best layout for the firm's facilities
Implementing the production plan
Which two characteristics does a Just-In-Time (JIT) System have?
Production using JIT reduces a firm's inventory costs.
A JIT system seeks to eliminate anything that does not add value in
operations activities.
Which aspect of operations management do the ISO 9000 standards
address?
Establishment of effective quality systems
Which manufacturing model uses technology to produce small runs of
customized products cost-effectively?
Flexible
Which two of the following distribution channels would take title of the
products they handle?
Limited-function merchant wholesaler
Full-function merchant wholesaler
