STCO 658 Exam Questions and Answers
100% Solved | Graded A+
Which of the following statements about magazines as an advertising
medium is true? - ✔✔Magazines are a highly specialized medium that
reach specific target audiences.
Flair, a women's magazine, features an ad for Elvira watches. Flair, being a
specific carrier within a medium category is known as a:
A. conduit.
B. mobile channel.
C. distribution channel.
D. transit channel.
E. media vehicle. - ✔✔Media Vehicle
Which of the following statements is true of the media mix?
A. It is not possible to use only one medium or vehicle to deliver a
message.
1
©NINJANERD 2025/2026. YEAR PUBLISHED 2025.
, B. The characteristics of a product help in determining the combination of
media that should be used.
C. Individual preferences have no effect on the combination of media to be
used to deliver a message.
D. Advertisers use the media mix to maintain uniformity across all
advertising media.
E. By employing a media mix, advertisers can lower the versatility to their
media strategies resulting in high amount of clutter. - ✔✔B. The
characteristics of a product help in determining the combination of media
that should be used.
With reference to ad execution thoughts, advertisers are interested in
consumers' reactions to an ad because
2
©NINJANERD 2025/2026. YEAR PUBLISHED 2025.
100% Solved | Graded A+
Which of the following statements about magazines as an advertising
medium is true? - ✔✔Magazines are a highly specialized medium that
reach specific target audiences.
Flair, a women's magazine, features an ad for Elvira watches. Flair, being a
specific carrier within a medium category is known as a:
A. conduit.
B. mobile channel.
C. distribution channel.
D. transit channel.
E. media vehicle. - ✔✔Media Vehicle
Which of the following statements is true of the media mix?
A. It is not possible to use only one medium or vehicle to deliver a
message.
1
©NINJANERD 2025/2026. YEAR PUBLISHED 2025.
, B. The characteristics of a product help in determining the combination of
media that should be used.
C. Individual preferences have no effect on the combination of media to be
used to deliver a message.
D. Advertisers use the media mix to maintain uniformity across all
advertising media.
E. By employing a media mix, advertisers can lower the versatility to their
media strategies resulting in high amount of clutter. - ✔✔B. The
characteristics of a product help in determining the combination of media
that should be used.
With reference to ad execution thoughts, advertisers are interested in
consumers' reactions to an ad because
2
©NINJANERD 2025/2026. YEAR PUBLISHED 2025.
