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COM 275 MSU EXAM 3 LATEST WITH ACTUAL QUESTIONS AND CORRECT VERIFIED ANSWERS ALREADY GRADED A+ 100% GUARANTEED PASS!

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COM 275 MSU EXAM 3 LATEST WITH ACTUAL QUESTIONS AND CORRECT VERIFIED ANSWERS ALREADY GRADED A+ 100% GUARANTEED PASS!

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COM 275 MSU
Module
COM 275 MSU

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COM 275 MSU EXAM 3 LATEST WITH ACTUAL
QUESTIONS AND CORRECT VERIFIED ANSWERS
ALREADY GRADED A+ 100% GUARANTEED PASS!
Studies Show that media use is linked to - (answers)negative health outcomes



Advertisements and entertainment portrayals - (answers)1. Tobacco, Strongest

2. Alcohol, Moderate

3. Prescription drugs, Less

4. Food, Mixed



On health



Film Health and Risk - (answers)- Smoking and drinking often portrayed

- Drug use less often portrayed

---Drug addicts usually portrayed as evil

--- Drug use shown to have negative outcomes



Health News - (answers)The strongest effect on health news might be on Agenda Setting

-framing thought to impact policy makers and policy



Health Campaigns - (answers)A purposive attempt

to Inform, persuade and motivate....

generally for non commercial benefits....



Risk Learning Models - (answers)Message imparts new information about health risks, and
behaviors that minimize those risks

, 4 types of messages increase self-protective behavior - (answers)1. Severity

2. Vulnerability

3. Response efficacy

4. Self efficacy



Stereotype Priming Models - (answers)Messages prime preexisting stereotypes



Why campaigns fail - (answers)1. Audience selective attention

2. Barriers to audience's perceptions

3. Unsophisticated audience-targeting techniques

4. Unrealistic goals

5. Lack of clear criteria for success



2 New educational strategies on media health - (answers)1. Media Advocacy

2.Edutainment



media advocacy - (answers)public health agent attempts to focus media on health issues to effect
social or public policy



edutainment - (answers)health messages embedded in entertainment



Old View (Pascal) on media entertainment - (answers)merriment is considered sinful



Modern View (Montaigne and Freud) on Media Entertainment - (answers)entertainment is an
effective and acceptable means of relief

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COM 275 MSU

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