COM 275 msu exam 3 Questions & Answers Already Passed!!

COM 275 msu exam 3 Questions & Answers Already Passed!! Why campaigns fail - ANSWER --Audience selective attention -Barriers to audiences perceptions -Unsophisticated audience-targeting techniques -Unrealistic goals -Lack of clear criteria for success Risk learning models - ANSWER -Message imparts new information about health risks, and behaviors that minimize those risks -severity -vulnerability -response efficacy -self efficacy Stereotyping priming models - ANSWER -Messages prime preexisting stereotypes media advocacy - ANSWER -public health agent attempts to focus media on health issues to effect social or public policy Edutainment - ANSWER -health messages embedded in entertainment Mood Management Theory - ANSWER -people select programs to relieve discomfort or extend pleasure Disposition Model - ANSWER -we enjoy seeing good things happen to people we like and bad things happening to people we dislike old view on entertainment - ANSWER -merriment is considered sinful new view on entertainment - ANSWER -entertainment is an effective and acceptable means of relief Drama - ANSWER --develop interesting characters -include conflict -provide satisfying resolution Humor / comedy - ANSWER -drama containing cues that should not be taken seriously Sports - ANSWER -birging and corfing Arousal jog - ANSWER -arousal from suspense is liked excitation transfer - ANSWER -Great distress intensifies enjoyment from the happy end message system analysis (MSA) - ANSWER -lots of violence TV doesn't represent real life many exaggerated features National Television Violence Study (NTVS) - ANSWER -found lots of violence many important context features - 1/2 of acts are justified, most violence is unpunished, blood and gore is rarely shown NTVS identified as high risk - ANSWER -1) violence justified 2)violence unpunished 3)minimal consequences to victims 4) violence is realistic 5) an attractive role model phases of public policy - ANSWER -1) Debating TV violence and the rise of juvenile delinquency 2) Research to identify the broad effects of TV violence on social life 3) Proactive efforts to reduce TV violence with legislation Significance of Telecommunications Act (1996) - ANSWER -mandated context labels and v-chips Significance of children TV act (1999) - ANSWER -mandated a minimum number of hours of a educational children TV -ignored by local TV stations Findings of national commission - ANSWER -no known harm findings of meese commissions - ANSWER -there was harm Obscenity - ANSWER -1) the material appeals to a prurient interest in sex (shameful, useful) 2) the material is patiently offensive or beyond community standards 3) the material lacks "serious literacy, artistic, political or scientific value" sexual content - ANSWER -showing / implying sexual acts or making sexual references or innuendoes pornogrpahy - ANSWER -the graphic and explicit depictions Kaiser foundations findings on sexual content in media - ANSWER --lots of talk about sex in media -27% showed explicit behavior link between sexual content and physiological arousal - ANSWER --men prefer more explicit sex -heavy exposure habituates effect -sexual content usually leads to temporary physiological arousal how does repeated exposure to porn effect values and attributes - ANSWER -- causes desensitization -more acceptance of pre and extra marital sex -less satisfaction w real life partners -less desire for marriage, monogamy, and children