NMarketing in the Digital Era D373 WGU
OA questions with 100% correct
answers / verified / latest update 2024
Target customers - Correct answer.Customers based on a predefined geographic boundary
Market segmentation - Correct answer.Dividing a market through variables such as age, gender,
education level, family size, occupation, income, and more
Psychographic - Correct answer.Focus on the intrinsic traits the target customer has, such as values,
personalities, interests, attitudes, conscious and subconscious motivators, lifestyles, and opinions
Behavioral - Correct answer.The way customers go through their decision making and buying processes,
including attitudes towards the brand, the way they use it, and their knowledge base
What is marketing? - Correct answer.The set of institutions and processes for creating, communicating,
delivering, and exchanging offers that have value for customers, clients, partners, and society
Marketing Coordinator - Correct answer.Entry-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver value to the customer and the organization (1-3
years).
Marketing Director - Correct answer.Mid-level marketing position responsible for planning, executing,
and managing a variety of functions to deliver value to the customer and the organization, with 7-10
years of experience
Vice President - Correct answer.Senior-level marketing position responsible for planning, executing, and
managing a variety of functions to deliver value to the customer and the organization, with 11-15 years
of experience
, Chief Marketing Officer - Correct answer.Top-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver value to the customer and the organization,
with 20+ years of experience
Who is responsible for ROI? (return on investments) - Correct answer.Chief marketing officer
What is the traditional marketing mix? - Correct answer.Product, price, place, promotion
What is the expanded marketing mix? - Correct answer.Product, price, place, promotion people,process,
physical evidence
Strategy - Correct answer.Represents what the company intends to do
Execution - Correct answer.Represents how the company intends to do it
Prospects - Correct answer.Potential customers who haven't bought from the company yet
Customers - Correct answer.People who have bought from the company
Positioning - Correct answer.The culmination of the products, services, and experiences that a brand
provides to convey value and meet customer wants, needs, and expectations
Conflict - Correct answer.Occurs when different companies or competitors have conflicting goals
Buyer's Journey - Correct answer.The process a buyer goes through from recognizing a need or
opportunity to making a purchase decision and evaluating the post-purchase experience
Brand - Correct answer.An identifiable and differentiated product, service, person, movement, etc.
Brand promise - Correct answer.What a brand promises to deliver to a customer
OA questions with 100% correct
answers / verified / latest update 2024
Target customers - Correct answer.Customers based on a predefined geographic boundary
Market segmentation - Correct answer.Dividing a market through variables such as age, gender,
education level, family size, occupation, income, and more
Psychographic - Correct answer.Focus on the intrinsic traits the target customer has, such as values,
personalities, interests, attitudes, conscious and subconscious motivators, lifestyles, and opinions
Behavioral - Correct answer.The way customers go through their decision making and buying processes,
including attitudes towards the brand, the way they use it, and their knowledge base
What is marketing? - Correct answer.The set of institutions and processes for creating, communicating,
delivering, and exchanging offers that have value for customers, clients, partners, and society
Marketing Coordinator - Correct answer.Entry-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver value to the customer and the organization (1-3
years).
Marketing Director - Correct answer.Mid-level marketing position responsible for planning, executing,
and managing a variety of functions to deliver value to the customer and the organization, with 7-10
years of experience
Vice President - Correct answer.Senior-level marketing position responsible for planning, executing, and
managing a variety of functions to deliver value to the customer and the organization, with 11-15 years
of experience
, Chief Marketing Officer - Correct answer.Top-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver value to the customer and the organization,
with 20+ years of experience
Who is responsible for ROI? (return on investments) - Correct answer.Chief marketing officer
What is the traditional marketing mix? - Correct answer.Product, price, place, promotion
What is the expanded marketing mix? - Correct answer.Product, price, place, promotion people,process,
physical evidence
Strategy - Correct answer.Represents what the company intends to do
Execution - Correct answer.Represents how the company intends to do it
Prospects - Correct answer.Potential customers who haven't bought from the company yet
Customers - Correct answer.People who have bought from the company
Positioning - Correct answer.The culmination of the products, services, and experiences that a brand
provides to convey value and meet customer wants, needs, and expectations
Conflict - Correct answer.Occurs when different companies or competitors have conflicting goals
Buyer's Journey - Correct answer.The process a buyer goes through from recognizing a need or
opportunity to making a purchase decision and evaluating the post-purchase experience
Brand - Correct answer.An identifiable and differentiated product, service, person, movement, etc.
Brand promise - Correct answer.What a brand promises to deliver to a customer
