Summary Media en Beïnvloeding Article Summaries - Radboud Universiteit, Communicatiewetenschap, Year 2 - $4.32   Add to cart

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Summary Media en Beïnvloeding Article Summaries - Radboud Universiteit, Communicatiewetenschap, Year 2

A summary of all articles needed for "Media en Beïnvloeding". Kok et al (2018): Ignoring theory and misinterpreting evidence: the false belief in fear appeals, Cho & Cheon (2013): Who do people avoid advertising on the internet?, Ketelaar, Aarts, & Demir (2019): #17 Go Figure (23 innovations in digital communication), Ketelaar, Maeasen, Linssen, & Van Gisbergen (2013): The effectiveness of openness in advertising for familiar and unfamiliar brands across different nationalities, Campbell (2002): Building brand equity, De Graaf et al. (2014): Sharing a life with Harvey: Exploring the acceptance or and relationship-building with a social robot

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