11/9/24, 9:30 AM Chapter 3 - Testbanks
Principles of Marketing, 17e, Global Edition (Kotler/Armstrong)
Chapter 3 Analyzing the Marketing Environment
1) Dan has been directed to study the forces close to a company that affect its ability to serve its
customers, such as the company, suppliers, marketing intermediaries, customer markets,
competitors, and publics. In this instance, Dan has been directed to study the ________ of the
company.
A) macroenvironment
B) microenvironment
C) technological environment
D) demographic environment
E) political environment
Answer: B
AACSB: Analytical thinking
Skill: Application
Objective: LO 3.1: Describe the environmental forces that affect the company's ability to serve
its customers.
Difficulty: Moderate
2) Which of the following terms is used to describe the actors and forces outside marketing that
affect marketing management's ability to build and maintain successful relationships with target
customers?
A) marketing environment
B) marketing orientation
C) strategic planning
D) target markets
E) marketing mix
Answer: A
AACSB: Analytical thinking
Skill: Concept
Objective: LO 3.1: Describe the environmental forces that affect the company's ability to serve
its customers.
Difficulty: Easy
3) Which of the following is a component of a firm's microenvironment?
A) customer demographics
B) economic recessions
C) population shifts
D) marketing intermediaries
E) technological changes
Answer: D
Skill: Concept
Objective: LO 3.1: Describe the environmental forces that affect the company's ability to serve
its customers.
Difficulty: Easy
1
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,11/9/24, 9:30 AM Chapter 3 - Testbanks
4) Sam has been directed to study the demographic, economic, political, and cultural forces that
affect an organization. In this instance, Sam has been directed to study the ________ of the
organization.
A) macroenvironment
B) microenvironment
C) internal environment
D) marketing mix
E) marketing intermediaries
Answer: A
AACSB: Analytical thinking
Skill: Application
Objective: LO 3.1: Describe the environmental forces that affect the company's ability to serve
its customers.
Difficulty: Moderate
5) The interrelated departments within a company that influence marketing decisions form the
________ environment.
A) cultural
B) economic
C) company
D) political
E) technological
Answer: C
Skill: Concept
Objective: LO 3.1: Describe the environmental forces that affect the company's ability to serve
its customers.
Difficulty: Easy
6) Which is NOT part of the company environment that influences marketing decisions?
A) accounting
B) engineering
C) manufacturing
D) sales
E) retailers
Answer: E
Skill: Concept
Objective: LO 3.1: Describe the environmental forces that affect the company's ability to serve
its customers.
Difficulty: Easy
2
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,11/9/24, 9:30 AM Chapter 3 - Testbanks
7) ________ provide the resources needed by a company to produce its goods and services.
A) Retailers
B) Marketing services agencies
C) Resellers
D) Suppliers
E) Financial intermediaries
Answer: D
Skill: Concept
Objective: LO 3.1: Describe the environmental forces that affect the company's ability to serve
its customers.
Difficulty: Easy
8) Sparex Inc. is a manufacturer of metal bolts that are used by Boilex Inc. to manufacture
heavy machineries. In this instance, Sparex acts as a ________.
A) financial intermediary
B) supplier
C) retailer
D) customer
E) local public
Answer: B
AACSB: Analytical thinking
Skill: Application
Objective: LO 3.1: Describe the environmental forces that affect the company's ability to serve
its customers.
Difficulty: Moderate
9) Jonathan works for a firm that assists companies in promoting, distributing, and selling their
products to end consumers. The firm Jonathan works for is a ________.
A) licensor
B) supplier
C) marketing intermediary
D) local public
E) general public
Answer: C
AACSB: Analytical thinking
Skill: Application
Objective: LO 3.1: Describe the environmental forces that affect the company's ability to serve
its customers.
Difficulty: Moderate
3
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, 11/9/24, 9:30 AM Chapter 3 - Testbanks
10) ________ help companies stock and move goods from their points of origin to their
destinations.
A) Retailers
B) Physical distribution firms
C) Marketing services agencies
D) Resellers
E) Suppliers
Answer: B
AACSB: Analytical thinking
Skill: Concept
Objective: LO 3.1: Describe the environmental forces that affect the company's ability to serve
its customers.
Difficulty: Easy
11) ________ include banks, credit companies, insurance companies, and other businesses that
help insure against the risks associated with the buying and selling of goods.
A) Financial intermediaries
B) Physical distribution firms
C) Resellers
D) Marketing services agencies
E) Wholesalers
Answer: A
Skill: Concept
Objective: LO 3.1: Describe the environmental forces that affect the company's ability to serve
its customers.
Difficulty: Easy
12) Maria works for Sigma Inc., a firm that helps companies target and promote their products
to the right markets. Sigma is most likely a ________.
A) financial intermediary
B) physical distribution firm
C) marketing services agency
D) reseller
E) wholesaler
Answer: C
AACSB: Analytical thinking
Skill: Application
Objective: LO 3.1: Describe the environmental forces that affect the company's ability to serve
its customers.
Difficulty: Moderate
4
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Principles of Marketing, 17e, Global Edition (Kotler/Armstrong)
Chapter 3 Analyzing the Marketing Environment
1) Dan has been directed to study the forces close to a company that affect its ability to serve its
customers, such as the company, suppliers, marketing intermediaries, customer markets,
competitors, and publics. In this instance, Dan has been directed to study the ________ of the
company.
A) macroenvironment
B) microenvironment
C) technological environment
D) demographic environment
E) political environment
Answer: B
AACSB: Analytical thinking
Skill: Application
Objective: LO 3.1: Describe the environmental forces that affect the company's ability to serve
its customers.
Difficulty: Moderate
2) Which of the following terms is used to describe the actors and forces outside marketing that
affect marketing management's ability to build and maintain successful relationships with target
customers?
A) marketing environment
B) marketing orientation
C) strategic planning
D) target markets
E) marketing mix
Answer: A
AACSB: Analytical thinking
Skill: Concept
Objective: LO 3.1: Describe the environmental forces that affect the company's ability to serve
its customers.
Difficulty: Easy
3) Which of the following is a component of a firm's microenvironment?
A) customer demographics
B) economic recessions
C) population shifts
D) marketing intermediaries
E) technological changes
Answer: D
Skill: Concept
Objective: LO 3.1: Describe the environmental forces that affect the company's ability to serve
its customers.
Difficulty: Easy
1
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,11/9/24, 9:30 AM Chapter 3 - Testbanks
4) Sam has been directed to study the demographic, economic, political, and cultural forces that
affect an organization. In this instance, Sam has been directed to study the ________ of the
organization.
A) macroenvironment
B) microenvironment
C) internal environment
D) marketing mix
E) marketing intermediaries
Answer: A
AACSB: Analytical thinking
Skill: Application
Objective: LO 3.1: Describe the environmental forces that affect the company's ability to serve
its customers.
Difficulty: Moderate
5) The interrelated departments within a company that influence marketing decisions form the
________ environment.
A) cultural
B) economic
C) company
D) political
E) technological
Answer: C
Skill: Concept
Objective: LO 3.1: Describe the environmental forces that affect the company's ability to serve
its customers.
Difficulty: Easy
6) Which is NOT part of the company environment that influences marketing decisions?
A) accounting
B) engineering
C) manufacturing
D) sales
E) retailers
Answer: E
Skill: Concept
Objective: LO 3.1: Describe the environmental forces that affect the company's ability to serve
its customers.
Difficulty: Easy
2
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,11/9/24, 9:30 AM Chapter 3 - Testbanks
7) ________ provide the resources needed by a company to produce its goods and services.
A) Retailers
B) Marketing services agencies
C) Resellers
D) Suppliers
E) Financial intermediaries
Answer: D
Skill: Concept
Objective: LO 3.1: Describe the environmental forces that affect the company's ability to serve
its customers.
Difficulty: Easy
8) Sparex Inc. is a manufacturer of metal bolts that are used by Boilex Inc. to manufacture
heavy machineries. In this instance, Sparex acts as a ________.
A) financial intermediary
B) supplier
C) retailer
D) customer
E) local public
Answer: B
AACSB: Analytical thinking
Skill: Application
Objective: LO 3.1: Describe the environmental forces that affect the company's ability to serve
its customers.
Difficulty: Moderate
9) Jonathan works for a firm that assists companies in promoting, distributing, and selling their
products to end consumers. The firm Jonathan works for is a ________.
A) licensor
B) supplier
C) marketing intermediary
D) local public
E) general public
Answer: C
AACSB: Analytical thinking
Skill: Application
Objective: LO 3.1: Describe the environmental forces that affect the company's ability to serve
its customers.
Difficulty: Moderate
3
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, 11/9/24, 9:30 AM Chapter 3 - Testbanks
10) ________ help companies stock and move goods from their points of origin to their
destinations.
A) Retailers
B) Physical distribution firms
C) Marketing services agencies
D) Resellers
E) Suppliers
Answer: B
AACSB: Analytical thinking
Skill: Concept
Objective: LO 3.1: Describe the environmental forces that affect the company's ability to serve
its customers.
Difficulty: Easy
11) ________ include banks, credit companies, insurance companies, and other businesses that
help insure against the risks associated with the buying and selling of goods.
A) Financial intermediaries
B) Physical distribution firms
C) Resellers
D) Marketing services agencies
E) Wholesalers
Answer: A
Skill: Concept
Objective: LO 3.1: Describe the environmental forces that affect the company's ability to serve
its customers.
Difficulty: Easy
12) Maria works for Sigma Inc., a firm that helps companies target and promote their products
to the right markets. Sigma is most likely a ________.
A) financial intermediary
B) physical distribution firm
C) marketing services agency
D) reseller
E) wholesaler
Answer: C
AACSB: Analytical thinking
Skill: Application
Objective: LO 3.1: Describe the environmental forces that affect the company's ability to serve
its customers.
Difficulty: Moderate
4
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