BMZ ACADEMY
THE BMZ ACADEMY
@061 262 1185/068 053 8213
BMZ ACADEMY 061 262 1185/068 053 8213
, BMZ ACADEMY
Table of Contents
Introduction ............................................................................................................ 2
Question 1: Discuss the industries that Africa requires with a view to establishing a
business in Africa. .................................................................................................... 3
Telecommunications ............................................................................................ 3
Energy ................................................................................................................. 4
Healthcare ........................................................................................................... 4
Agriculture ........................................................................................................... 4
Question 2: Provide an example of which industry the chosen SME falls into and provide
two more industries that the chosen SME contributes to. ............................................ 5
E-commerce ........................................................................................................ 5
Education ............................................................................................................ 6
Question 3: Explain factors of the marketing environment that may affect marketing
decisions of the SME targeting African consumers. ..................................................... 6
Economic Factors ................................................................................................ 6
Technological Environment ................................................................................... 7
Cultural Environment ............................................................................................ 7
Regulatory Environment ........................................................................................ 7
Question 4: Discuss challenges of doing business in Africa. ........................................ 8
Political Instability ................................................................................................ 8
Infrastructure Deficiency....................................................................................... 8
Access to Finance ................................................................................................ 9
Competition ......................................................................................................... 9
Conclusion ............................................................................................................ 10
List of References .................................................................................................. 10
Introduction
The African business landscape presents unique opportunities for growth, particularly
for SMEs that can adapt to the continent’s dynamic economic and socio-political
environment. As the demand for digital connectivity increases, industries like
BMZ ACADEMY 061 262 1185/068 053 8213Page 2 of 13
THE BMZ ACADEMY
@061 262 1185/068 053 8213
BMZ ACADEMY 061 262 1185/068 053 8213
, BMZ ACADEMY
Table of Contents
Introduction ............................................................................................................ 2
Question 1: Discuss the industries that Africa requires with a view to establishing a
business in Africa. .................................................................................................... 3
Telecommunications ............................................................................................ 3
Energy ................................................................................................................. 4
Healthcare ........................................................................................................... 4
Agriculture ........................................................................................................... 4
Question 2: Provide an example of which industry the chosen SME falls into and provide
two more industries that the chosen SME contributes to. ............................................ 5
E-commerce ........................................................................................................ 5
Education ............................................................................................................ 6
Question 3: Explain factors of the marketing environment that may affect marketing
decisions of the SME targeting African consumers. ..................................................... 6
Economic Factors ................................................................................................ 6
Technological Environment ................................................................................... 7
Cultural Environment ............................................................................................ 7
Regulatory Environment ........................................................................................ 7
Question 4: Discuss challenges of doing business in Africa. ........................................ 8
Political Instability ................................................................................................ 8
Infrastructure Deficiency....................................................................................... 8
Access to Finance ................................................................................................ 9
Competition ......................................................................................................... 9
Conclusion ............................................................................................................ 10
List of References .................................................................................................. 10
Introduction
The African business landscape presents unique opportunities for growth, particularly
for SMEs that can adapt to the continent’s dynamic economic and socio-political
environment. As the demand for digital connectivity increases, industries like
BMZ ACADEMY 061 262 1185/068 053 8213Page 2 of 13
