Reputa'e advies Zeeman
Lieke Hendriks
S1144248
Hogeschool Leiden
Communica9e
COM-2A
Lonne landsmeer
Project corporate communica9e
06-08-2024
, Inhoudsopgave
Hoofdstuk 1 Korte inleiding advies communica6edoel .................................................................................... 3
Hoofdstuk 2: Issues, stakeholders en doelgroepen .......................................................................................... 4
Issues ................................................................................................................................................................ 4
Stakeholders..................................................................................................................................................... 5
Doelgroep ......................................................................................................................................................... 7
Hoofdstuk 3: Strategie en tac6ek- de communica6e ........................................................................................ 8
Strategie ............................................................................................................................................................ 8
Communicatiedoelstelling............................................................................................................................... 9
De kernboodschap .......................................................................................................................................... 9
Operationalisatie .............................................................................................................................................. 9
Kanalen en middelen .................................................................................................................................... 10
Literatuurlijst ................................................................................................................................................ 11
2
Lieke Hendriks
S1144248
Hogeschool Leiden
Communica9e
COM-2A
Lonne landsmeer
Project corporate communica9e
06-08-2024
, Inhoudsopgave
Hoofdstuk 1 Korte inleiding advies communica6edoel .................................................................................... 3
Hoofdstuk 2: Issues, stakeholders en doelgroepen .......................................................................................... 4
Issues ................................................................................................................................................................ 4
Stakeholders..................................................................................................................................................... 5
Doelgroep ......................................................................................................................................................... 7
Hoofdstuk 3: Strategie en tac6ek- de communica6e ........................................................................................ 8
Strategie ............................................................................................................................................................ 8
Communicatiedoelstelling............................................................................................................................... 9
De kernboodschap .......................................................................................................................................... 9
Operationalisatie .............................................................................................................................................. 9
Kanalen en middelen .................................................................................................................................... 10
Literatuurlijst ................................................................................................................................................ 11
2