Chapter 5—The Human Side of Business Research: Organizational and Ethical Issues. All Answers - $9.49   Add to cart

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Chapter 5—The Human Side of Business Research: Organizational and Ethical Issues. All Answers

Chapter 5—The Human Side of Business Research: Organizational and Ethical Issues TRUE/FALSE 1. One reason for an organization to hire an outside research agency is because an outside agency may have special skills that the company research department may not possess. T PTS: 1 DIF: Easy REF: p. 75 OBJ: LO: 05-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 2. One advantage of using an outside agency to conduct research at cheaper costs. F Researchers nearly always save money by doing research in-house relative to hiring an outside agency. PTS: 1 DIF: Moderate REF: p. 76 OBJ: LO: 05-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 3. If secrecy is a major concern, then it is best to use an outside research agency. F If secrecy is a major concern, then the research is best done in-house. PTS: 1 DIF: Moderate REF: p. 76 OBJ: LO: 05-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 4. Often the term “client” is used by the research department to refer to line management for whom services are being performed. T PTS: 1 DIF: Moderate REF: p. 77 OBJ: LO: 05-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 5. Small research firms typically only have a director of marketing research and a research analyst. F In small firms, the vice president of marketing may be in charge of all significant marketing research. Mid-size and larger firms typically have a director of marketing research and a research analyst as well as other research positions. PTS: 1 DIF: Moderate REF: p. 77 OBJ: LO: 05-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 6. The manager of decision support systems supervises the collection and analysis of sales, inventory, and other periodic customer relationship management (CRM) data. T PTS: 1 DIF: Moderate REF: p. 78 OBJ: LO: 05-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 7. In most organizations, business research directors typically have a formalized role. F One problem typically faced by business research directors is that the research management role often is not formally recognized. PTS: 1 DIF: Moderate REF: p. 79 OBJ: LO: 05-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 8. Rushing into a research project may result in conducting a study that is not needed. T PTS: 1 DIF: Moderate REF: p. 80 OBJ: LO: 05-03 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 9. Researchers measure past, current, and future events. F Researchers measure only current and past events. PTS: 1 DIF: Moderate REF: p. 82 OBJ: LO: 05-03 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 10. A research analyst can effectively serve as a link between management and the research specialist. F This describes a research generalist. A research analyst is responsible for client contact, project design, preparation of proposals, and so on. PTS: 1 DIF: Moderate REF: p. 83 OBJ: LO: 05-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 11. A good example of the business research concept in action is the use of cross-functional teams within the organization. T PTS: 1 DIF: Moderate REF: p. 84 OBJ: LO: 05-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 12. A syndicated service is a research supplier that provides standardized information for many clients in return for a fee. T PTS: 1 DIF: Moderate REF: p. 85 OBJ: LO: 05-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 13. A standardized research service provides a unique methodology for investigating a business specialty area like retail location. T PTS: 1 DIF: Moderate REF: p. 85 OBJ: LO: 05-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 14. A custom research provider specializes in only one particular research activity, such as field interviewing, data warehousing, or data processing. F This describes a limited-service research provider. Custom research projects are tailored specifically to a client’s unique needs. PTS: 1 DIF: Moderate REF: p. 86 OBJ: LO: 05-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 15. Ethical questions are really philosophical questions. T PTS: 1 DIF: Moderate REF: p. 88 OBJ: LO: 05-04 NAT: AACSB Ethics| CB&E Model Research| Blooms Comprehension 16. Being asked by a client to share information from research conducted for another client poses an ethical dilemma for researchers. T PTS: 1 DIF: Moderate REF: p. 88 OBJ: LO: 05-04 NAT: AACSB Ethics| CB&E Model Research| Blooms Application 17. Absolutism is a term that reflects the degree to which one rejects moral standards in favor of the acceptability of some action. F This is relativism. PTS: 1 DIF: Moderate REF: p. 88 OBJ: LO: 05-04 NAT: AACSB Ethics| CB&E Model Research| Blooms Comprehension 18. The issue as to whether the respondent in a research study can choose to answer or not to answer a specific question is a matter of confidentiality. F This is informed consent. PTS: 1 DIF: Moderate REF: p. 89 OBJ: LO: 05-05 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 19. The obligation on the part of the researcher to protect the identity of an individual research respondent is a matter of confidentiality. T PTS: 1 DIF: Moderate REF: p. 91 OBJ: LO: 05-05 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 20. The use of spyware violates the right to privacy and confidentiality of Internet users. T PTS: 1 DIF: Moderate REF: p. 91 OBJ: LO: 05-05 NAT: AACSB Ethics| CB&E Model Research| Blooms Comprehension 21. A false experimental effect that is used to create the perception of a true experimental effect is called a placebo effect. T PTS: 1 DIF: Moderate REF: p. 91 OBJ: LO: 05-05 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 22. An Institutional Review Board (IRB) is a committee that carefully reviews a proposed research design to try to make sure the proposed research will satisfy the research objectives. F IRB’s review a proposed research design to try to make sure that no harm can come to any research participant. PTS: 1 DIF: Moderate REF: p. 93 OBJ: LO: 05-05 NAT: AACSB Ethics| CB&E Model Research| Blooms Comprehension 23. The terms sugging and frugging imply selling and fundraising under the guise of research. T PTS: 1 DIF: Moderate REF: p. 93 OBJ: LO: 05-05 NAT: AACSB Ethics| CB&E Model Research| Blooms Knowledge 24. The purpose of a push poll is to push consumers into a pre-determined response. T PTS: 1 DIF: Moderate REF: p. 95 OBJ: LO: 05-05 NAT: AACSB Ethics| CB&E Model Research| Blooms Comprehension 25. A breech of confidentiality occurs when one researcher works for two competing companies. F This is referred to as a conflict of interest. PTS: 1 DIF: Moderate REF: p. 98 OBJ: LO: 05-06 NAT: AACSB Ethics| CB&E Model Research| Blooms Knowledge MULTIPLE CHOICE 1. A possible advantage of an outside research supplier over an in-house research department is that it may be possible for the outside supplier to conduct the project _____. a. more objectively b. at a lower cost c. faster d. all of these choices A PTS: 1 DIF: Hard REF: p. 74 OBJ: LO: 05-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 2. Best Buy is expanding internationally, but the managers are concerned that they need to better understand a foreign market before entering it. The company has conducted research in-house in the United States, but it really doesn’t have the capacity to conduct this type of research in other countries. Which of the following is the best reason for hiring an outside agency for this purpose? a. An outside agency may have local expertise allowing it to specialize in research in a foreign market. b. An outside agency can usually conduct research more quickly than doing it in-house. c. An outside agency often can be more objective. d. An outside agency is often more economical. A PTS: 1 DIF: Hard REF: p. 74 OBJ: LO: 05-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application 3. All of the following are advantages of in-house research EXCEPT _____. a. quick turn-around b. better collaboration with employees c. more objectivity d. cheaper costs C PTS: 1 DIF: Hard REF: p. 75 OBJ: LO: 05-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 4. Which term is used to refer to the entity for whom research services are being performed? a. doer b. participant c. intermediary d. client D PTS: 1 DIF: Moderate REF: p. 77 OBJ: LO: 05-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 5. Who is responsible for client contact, project design, preparation of proposals, selection of research suppliers, and supervision of data collection, analysis, and reporting activities? a. director of business research b. manager of decision support systems c. research analyst d. research vice president C PTS: 1 DIF: Moderate REF: p. 78 OBJ: LO: 05-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 6. Caleb’s job at a research firm is to provide technical assistance with questionnaire design. Which of the following best describes Caleb’s job title? a. director of research b. research assistant c. forecast analyst d. research generalist B PTS: 1 DIF: Hard REF: p. 78 OBJ: LO: 05-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application 7. Another name for a research assistant is _____. a. junior analyst b. research analyst c. research vice president d. account executive A PTS: 1 DIF: Moderate REF: p. 78 OBJ: LO: 05-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 8. Which position in a mid-sized research firm supervises the collection and analysis of sales, inventory, and other periodic customer relationship management (CRM) data? a. director of marketing research b. manager of decision support systems c. research analyst d. research assistant B PTS: 1 DIF: Moderate REF: p. 78 OBJ: LO: 05-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 9. A job posting for a research firm advertised it was looking for someone who can use SPSS software to forecast sales. What is this position typically called in a research firm? a. forecast analyst b. statistical analyst c. research assistant d. research analyst A PTS: 1 DIF: Hard REF: p. 78 OBJ: LO: 05-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application 10. All of the following are problems a research director typically faces EXCEPT _____. a. spends more time in meetings and managing than actually conducting research b. research management role often is not formally recognized c. often does not have the tools available to conduct the research properly d. research is often seen as a hodgepodge of techniques available to answer individual, unrelated questions C PTS: 1 DIF: Hard REF: p. 79 OBJ: LO: 05-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 11. Which of the following errors become more prominent when research studies are rushed? a. conducting a study that is not needed b. addressing the wrong issue c. sampling difficulties d. all of these choices D PTS: 1 DIF: Easy REF: p. 81 OBJ: LO: 05-03 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 12. Which of the following can effectively serve as a link between management and the research specialist? a. marketing research director b. research generalist c. research assistant d. research liaison B PTS: 1 DIF: Moderate REF: p. 83 OBJ: LO: 05-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 13. _____ teams are composed of individuals from various functional areas such as engineering, production, finance, and marketing who share a common purpose. a. Specialized b. Cross-functional c. Hybrid d. Task-oriented B PTS: 1 DIF: Moderate REF: p. 84 OBJ: LO: 05-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 14. 3-M Corporation puts together teams of employees from various functional areas such as engineering, production, finance, and marketing who share a common purpose, such as new-product development. These types of teams are referred to as _____. a. cross-functional teams b. syndicated teams c. synergistic teams d. focus groups A PTS: 1 DIF: Hard REF: p. 84 OBJ: LO: 05-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application 15. Commercial providers of research services are called _____. a. research suppliers b. research generalists c. research analysts d. research syndicators A PTS: 1 DIF: Moderate REF: p. 85 OBJ: LO: 05-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 16. A(n) _____ is a research supplier that provides standardized information for many clients in return for a fee. a. full-service firm b. boutique service c. one-stop service d. syndicated service D PTS: 1 DIF: Moderate REF: p. 85 OBJ: LO: 05-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 17. When J.D. Power and Associates sells the results of its research studies on new-car satisfaction to automobile producers, J.D. Power is acting as a _____. a. pseudo-research supplier b. syndicated service c. cross-functional team d. custom research supplier B PTS: 1 DIF: Hard REF: p. 85 OBJ: LO: 05-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application 18. Research firms that develop a unique methodology for investigating a business specialty area is referred to as a _____. a. standardized research service b. custom research service c. focused research service d. research intermediary A PTS: 1 DIF: Moderate REF: p. 85 OBJ: LO: 05-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 19. A research organization that specializes in studies about advertising effectiveness is an example of a(n) _____. a. cross-functional team b. standardized research service c. research generalist d. advocacy research organization B PTS: 1 DIF: Hard REF: p. 85 OBJ: LO: 05-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application 20. When AT&T hires a research agency to conduct research tailored to it’s unique needs, this is called _____. a. custom research b. syndicated research c. limited research d. commercial research A PTS: 1 DIF: Hard REF: p. 86 OBJ: LO: 05-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application 21. _____ is the application of morals to business behavior related to the exchange environment. a. Moral relativism b. Moral idealism c. Business idealism d. Business ethics D PTS: 1 DIF: Moderate REF: p. 87 OBJ: LO: 05-04 NAT: AACSB Ethics| CB&E Model Research| Blooms Comprehension 22. Principles reflecting one’s beliefs about what is ethical and unethical are called _____. a. guiding principles b. ethical imperatives c. functional standards d. moral standards D PTS: 1 DIF: Moderate REF: p. 88 OBJ: LO: 05-04 NAT: AACSB Ethics| CB&E Model Research| Blooms Knowledge 23. Claire believes she is a moral person, but she does believe that it is acceptable to tell a lie in certain situations. Which of the following term best reflects Claire’s beliefs? a. relativism b. idealism c. situationalism d. conformism A PTS: 1 DIF: Hard REF: p. 88 OBJ: LO: 05-04 NAT: AACSB Ethics| CB&E Model Research| Blooms Application 24. Which term reflects the degree to which one bases one’s morality on moral standards? a. relativism b. idealism c. absolutism d. conformism B PTS: 1 DIF: Moderate REF: p. 88 OBJ: LO: 05-04 NAT: AACSB Ethics| CB&E Model Research| Blooms Knowledge 25. When a respondent in a research study agrees to participate in the research study, this is known as _____. a. a right to privacy b. informed consent c. jamming d. forecasting B PTS: 1 DIF: Moderate REF: p. 89 OBJ: LO: 05-05 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 26. Before participating in a research study, John was provided with information regarding the purpose of the study and was asked to sign a form agreeing to participate in the study. John has given _____ to participate in the study. a. implicit consent b. informed consent c. ideal consent d. voluntary consent B PTS: 1 DIF: Hard REF: p. 89 OBJ: LO: 05-05 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application 27. One right a research participant has is that information involved in the research will not be shared with others, which is known as _____. a. consent b. active research c. passive research d. confidentiality D PTS: 1 DIF: Moderate REF: p. 89 OBJ: LO: 05-05 NAT: AACSB Ethics| CB&E Model Research| Blooms Knowledge 28. Which of the following is generally considered to be a public place in which unobtrusive observation is not a serious invasion of privacy? a. an airport check-in counter at Logan Airport in Boston b. the St. Louis Art Museum c. a Radio Shack retail store d. all of these choices D PTS: 1 DIF: Easy REF: p. 90 OBJ: LO: 05-05 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application 29. Which of the following is a type of software that is placed on users’ computers without consent or knowledge while using the Internet? a. pop-ups b. spyware c. stealth file d. COPPA B PTS: 1 DIF: Moderate REF: p. 91 OBJ: LO: 05-05 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 30. Janice is participating in an experimental study of an herbal supplement that is supposed to give users more energy. Since starting the experiment, she has noticed that she has more energy, but in reality, she is just receiving a “blank” pill that does not contain the herbal supplement. What effect is Janice demonstrating? a. false negative b. type I error c. type II error d. placebo D PTS: 1 DIF: Hard REF: p. 91 OBJ: LO: 05-05 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application 31. The session in which research subjects are fully informed and provided a chance to ask any question that they may have about the experiment is called a(n) _____. a. wrap-up session b. post-hoc session c. debriefing session d. placebo session C PTS: 1 DIF: Moderate REF: p. 91 OBJ: LO: 05-05 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 32. All of the following are questions used to determine whether the experimental procedures treat a research participant unethically EXCEPT _____. a. Is the research subject subjected to substantial or psychological trauma? b. Can the research subject be easily returned to his or her initial state? c. Has the research subject provided consent to participate in an experiment? d. Is the research participant informed of the purpose of the experiment prior to participating? D PTS: 1 DIF: Hard REF: p. 92 OBJ: LO: 05-05 NAT: AACSB Ethics| CB&E Model Research| Blooms Comprehension 33. Most universities require researchers to submit research proposals to a committee that carefully reviews them to make sure no harm can come to any research participant. What is this committee called? a. human subjects review committee b. experimental design review committee c. ethical research review committee d. confidentiality review committee A PTS: 1 DIF: Moderate REF: p. 93 OBJ: LO: 05-05 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 34. Mary received a phone call asking her to participate in a research study on car insurance. However, after about four questions, the person on the phone went into a sales pitch and tried to get her to switch her car insurance to another company. What is this called? a. conflict of interest b. pitch polling c. sugging d. commercial research C PTS: 1 DIF: Hard REF: p. 93 OBJ: LO: 05-05 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application 35. A research firm has been hired by an attorney to undertake research that will support his client’s defense in a legal dispute regarding whether or not the company can sell essentially the same product to different markets under a different name and charge higher prices in some markets. What type of research is the firm being asked to conduct? a. push poll b. advocacy research c. confidentiality research d. deceptive research A PTS: 1 DIF: Hard REF: p. 95 OBJ: LO: 05-05 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application 36. When a political candidate has staff workers phone registered voters of another party to ask a leading and negative question about his opposing candidate, this is a form of _____. a. a push poll b. advocacy research c. a research supplier d. a cross-functional team A PTS: 1 DIF: Moderate REF: p. 95 OBJ: LO: 05-05 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application 37. A(n) _____ occurs when one researcher works for two competing companies. a. breech of confidentiality b. ethical violation c. conflict of interest d. legal conflict C PTS: 1 DIF: Moderate REF: p. 98 OBJ: LO: 05-06 NAT: AACSB Ethics| CB&E Model Research| Blooms Knowledge 38. Mark is currently conducting research studies for Enterprise and Avis, two national rental car companies. In fact, Mark has conducted studies for two other rental car companies in the past five years. Mark’s actions represent a potential _____. a. illegal situation b. advocacy situation c. push poll d. conflict of interest D PTS: 1 DIF: Hard REF: p. 98 OBJ: LO: 05-06 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application 39. A research firm has been hired by an attorney to undertake research that will support his client’s defense in a legal dispute. What type of research is the firm being asked to conduct? a. push poll b. advocacy research c. confidentiality research d. deceptive research B PTS: 1 DIF: Hard REF: p. 99 OBJ: LO: 05-05 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application 40. In a personal interview, a respondent who replies: "I do not want to answer that question about my income last year" is exercising which right in a research study? a. right to privacy b. right to be informed c. right of informed consent d. right to terminate the interview at any time A PTS: 1 DIF: Moderate REF: p. 100 OBJ: LO: 05-05 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application COMPLETION 1. When research is performed by employees of the company that will benefit from the research, it is called _____ research. 2. When an organization's research department refers to the managers for whom it is performing research services, it is common to refer to the manager as the department's ______. 3. An individual that is responsible for contacting clients, designing research projects, preparing research proposals, selecting research suppliers, and supervising data collection, analysis, and reporting activities is commonly referred to as a ______. 4. An employee who provides technical assistance such as running computer programs and manipulating data to generate a sales forecast is called a(n) _____. 5. A individual within the research organization who acts as a "go-between" between management and the research specialist because he or she is an expert in the needs of both parties is known as a ______. 6. Teams that are composed of representatives of research, new product development, production, and finance to study the feasibility of the national launch of a new product are knows as _____ teams. 7. A commercial research company that conducts research for clients is known as a(n) ______. 8. A research supplier that provides standardized information for many different clients (such as different automobile manufacturers) is known as a(n) ______ research service. 9. A research organization that develops a unique methodology for studying a specialty area (such as brand-name evaluation) is called a(n) ______ research service. 10. When a research supplier designs a research study that is tailored to the needs of the client, this is known as a(n) ______ research study. 11. The attempt to decide what is “right” and what is “wrong” in the conduct of business research studies is called ________. 12. A(n) _____ refers to a situation in which one chooses from alternative courses of actions, each with different ethical implications. 13. _____ is a term that reflects the degree to which one bases one’s morality on moral standards. 14. _____ means that information involved in the research will not be shared with others. 15. A session in which research subjects are fully informed and provided a chance to ask any questions that they may have about an experiment is called a(n) _____ session. 16. Selling under the guise of research is called _____. 17. Fund-raising under the guise of research is called _____. 18. When telemarketing is conducted under the “guise” of a research study, this is called ________ . 19. A(n) _____ occurs when one researcher works for two competing companies. 20. Research that is conducted to support a specific claim in a legal action (e.g. a certain miles per gallon performance in city driving conditions) is known as ______ research. ESSAY 1. Explain when research should be conducted externally and when it should be done internally. 2. Name and describe the various research positions in mid-sized research firms. 3. Discuss the sources of conflict between management and research. 4. Raising Canes is a restaurant located primarily in the south and the owner is interested in expanding nationwide. Name and describe the various types of research suppliers and discuss which type could meet his need for finding the best locations in new markets. 5. Define business ethics and explain how it applies to research. 6. You have been asked to participate in a business research study. Discuss the rights and obligations of your role as a research participant. 7. You have been tasked with writing the section of a research manual for a company that deals with the rights and obligations of the researcher. Explain what you would include in this manual.

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Chapters 1-25 for Business Research Methods | 9th Edition William G. Zikmund/Barry J. Babin/Jon C. Carr/Mitch Griffin

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  • 1. Exam - Chapter 25—communicating research results: report generation, oral presentation, an...
  • 2. Exam - Chapter 24—multivariate statistical analysis. all answers
  • 3. Exam - Chapter 23—bivariate statistical analysis: measures of association. all answers
  • 4. Exam - Chapter 22—bivariate statistical analysis: differences between two variables. all a...
  • 5. Exam - Chapter 21—univariate statistical analysis. all answers
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