Unit number: Unit 38 Unit title: Business and the Economic Environment
P5: Describe the impact of international factors on a selected business
M3: Assess the impact of changes in the global and European business environment on a selected business
European factors: M3– Assess the impact of changes in the global and P5 – Describe the impact of international factors on a selected
European business environment on Combe Haven business. What are these factors relating to Combe Haven
Holiday Park. Holiday Park)
Role of European Union The European Union has a massive impact on The Combe The European Union can benefit The Combe Haven Holiday Park
(EU) Haven Holiday Park, as if the Park will decide to expand in in many ways. The European Union allows Park to expand in
the European market they can make higher revenue without other countries, such as France or Germany. In addition to that,
paying any additional fees for import or export duties. The Combe Haven Holiday Park will not have to pay any extra
However, the UK will leave EU soon, therefore The Combe fees, as the UK is a member of EU. Also, by expanding in Europe
Haven Holiday Park will have to pay money to the the Combe Haven Holiday Park can attract new customers from
government to the country where they are going to any country in Europe, as people are able to travel without visa.
expand into. In addition to that, if CH HP will expand in the current Combe Haven customers who come from Northern
Germany, tourists from England could be required to get a Europe due to the ease of travel and weakness of the pound.
visa to visit Germany, which will deter UK visitors from
going to the CH HP in Germany. Therefore, it is a
disadvantage for The Combe Haven Holiday Park.
However, if CH HP were to into Germany, they can make
higher revenue as more people from Germany will visit
the Park.
Performance of EU Performance of EU countries is also very important to The The Combe Haven Holiday Park has a lot of competitors, as
economies Combe Haven Holiday Park, as if the UK goes into some people might prefer to find even cheaper holidays in their
recession, then this means that more tourists from Europe home country. For example, Italy might offer a cheaper holiday
will come and visit the Holiday Park, as people will be tour and people would probably go there. The reason for that is
capable of affording more things in the UK, rather than at because the pound is stronger than euro. This means that
1