HOPEACADEMY
DTM2601
Assessment 3
DUE 10 September 2024
2024
0 7 6 4 0 3 1 2 2 9
, DTM2601 Assessment 3
DUE 10 September 2024
QUESTION 1
1.1 Consumers refer to the guests or tourists who visit the hospitality
establishment and include the masses of people all over the globe who have a
need for and use tourism products and services.
Analyse the category to which the consumers in the case study belong. (3)
In the case study of The Only One Hotel, the consumers involved are a family of
four who visited the hotel for their holiday. To analyze the category of these
consumers, we can consider them as individual tourists. This family fits into the
broader category of recreational travelers, which includes people who seek
leisure, relaxation, and enjoyment when visiting a hospitality establishment.
Tourists like this family usually want to make lasting memories through vacation
experiences and are drawn to unique accommodations like The Only One Hotel
due to its luxurious amenities, such as a private island, thermal luxury spa, and
various dining options. According to research on tourism trends, families often
prioritize comfort and activities suitable for all age groups when choosing a
holiday destination (Smith, 2020). In this case, the hotel’s facilities catering to
both adults and children make it an attractive choice for families.
Furthermore, this family’s experience illustrates the emotional connection
consumers build with their vacation. For example, the loss of Khanya’s soft toy
and subsequent actions taken by her parents and the hotel staff highlight how a
hospitality establishment can foster a caring and memorable experience,
DTM2601
Assessment 3
DUE 10 September 2024
2024
0 7 6 4 0 3 1 2 2 9
, DTM2601 Assessment 3
DUE 10 September 2024
QUESTION 1
1.1 Consumers refer to the guests or tourists who visit the hospitality
establishment and include the masses of people all over the globe who have a
need for and use tourism products and services.
Analyse the category to which the consumers in the case study belong. (3)
In the case study of The Only One Hotel, the consumers involved are a family of
four who visited the hotel for their holiday. To analyze the category of these
consumers, we can consider them as individual tourists. This family fits into the
broader category of recreational travelers, which includes people who seek
leisure, relaxation, and enjoyment when visiting a hospitality establishment.
Tourists like this family usually want to make lasting memories through vacation
experiences and are drawn to unique accommodations like The Only One Hotel
due to its luxurious amenities, such as a private island, thermal luxury spa, and
various dining options. According to research on tourism trends, families often
prioritize comfort and activities suitable for all age groups when choosing a
holiday destination (Smith, 2020). In this case, the hotel’s facilities catering to
both adults and children make it an attractive choice for families.
Furthermore, this family’s experience illustrates the emotional connection
consumers build with their vacation. For example, the loss of Khanya’s soft toy
and subsequent actions taken by her parents and the hotel staff highlight how a
hospitality establishment can foster a caring and memorable experience,
