MSM6630 Final Terms in this set (108) Which of the following is considered as information rather than mere data? ***A. the return on investment of an advertising campaign B. the total number of students in a school C. a list of property prices i

MSM6630 Final Terms in this set (108) Which of the following is considered as information rather than mere data? ***A. the return on investment of an advertising campaign B. the total number of students in a school C. a list of property prices in a neighborhood D. the price of a company's shares on a given day E. the weight of a car Identify the activity in the value chain that involves receiving and handling, storing, and disseminating raw materials and other inputs to the product. inbound logistics Identify the activity in the value chain that involves transforming inputs into the final products. manufacturing/operations Which of the following value chain activities involves collecting, storing, and physically distributing the product to buyers? outbound logistics Which of the following value chain activities involves inducing buyers to purchase the products and providing a means for them to do so? sales/markenting Which of the following value chain activities involves assisting customers' use of the products and thus maintaining and enhancing the product's value? Customer service Identify the 3 support activities in the value chain. procurement (finding vendors), negotiating prices, and setting up contractual agreements. ________ refers to the source, format, assumptions and constraints, and other facts about the data. Metadata ________ refers to the clicking behaviors of visitors to a website. Clickstream data MSM6630 Final Which of the following factors determines the structure, features, and functions of an information system used in a company? ***A. the competitive strategy B. the company's PE ratio C. the value of its brands D. the size of the company E. the number of competitors Dallas is an analyst at an online retailer. He is great at creating representative diagrams showing the relationships between customer purchases, billing, and shipment. This indicates that he has skills. abstract reasoning _____ refers to the ability to model the components of the system to connect inputs and outputs into a sensible whole that reflects the structure and dynamics of the phenomenon observed. systems thinking _____ refers to the activity of two or more people working together to achieve a common goal, result, or work product Collaboration _____ refers to making a reasoned analysis of an opportunity, envisioning potential solutions, evaluating those possibilities, and developing the most promising ones, consistent with the resources you have. experimental thinking According to Porter's five forces model, which of the following firms would be least affected by the threat of substitutes? A. a food vendor at a county fair B. a convenience store that sells retail products ***C. a firm that sells the only drug for a disease D. a corner latte shop in Atlanta E. a used car dealership in New York John Carter, the CEO of Carter Steels, is concerned about the sudden rise in employee attrition in his organization. He asks Walter, the human resources manager, to provide him with the last quarter's report showing the rate of attrition. Walter, however, sends the salary details of the new hires for the last quarter. This report is of no use to Carter as it is _. ***A. irrelevant B. inaccurate C. uncleaned D. not timely E. miscalculated Which of the following components of an information system is the easiest to change and results in the least amount of organizational disruption? A. procedures B. protocols ***C. hardware D. database E. software IBM's Watson uses or the ability of a computer system to understand spoken human language. A. extreme questioning B. spatial analysis ***C. natural language processing (NLP) D. context clues E. common sense ________ is the ability of a machine to simulate human abilities such as vision, communication, recognition, learning, and Artificial Intelligence (AI) MSM6630 Final Which of the following ratios has fallen as a result of Moore's Law? A. debt/equity B. price/earnings C. demand/supply D. profit/loss ***E. price/performance In , statistical techniques can identify groups of entities that have similar characteristics. Cluster analysis computing system modeled after the human brain that is used to predict values and make classifications neural network (used for deep learning) the application of statistical techniques to find patterns and relationships among data for classification and prediction supervised data mining A type of supervised data mining that estimates the values of parameters in a linear equation. Used to determine the relative influence of variables on an outcome and also to predict future values of that outcome. regression analysis Which type of employee fraud is the most frequent? ***A. billing B. skimming C. payroll D. expense reimbursement E. non-cash A data is a data collection, smaller than the data warehouse that addresses the needs of a particular department or functional area of the business. mart After making minor changes to a team report, Jeff felt like he had done enough work on the project. When he was asked to contribute more, he got offended and quit responding to requests from some team members. Jeff's inability to receive critical feedback indicates a lack of skills. collaboration ________ is the process of creating value from intellectual capital and sharing that knowledge with employees, managers, suppliers, customers, and others who need it. Knowledge management The difference between the value that an activity generates and the cost of the activity is called the _. margin profit The method used to start a program is part of the component in the five- component framework. procedures ________ analysis is a way of analyzing and ranking customers according to their RFM MSM6630 Final What is a technique readily implemented with basic reporting operations, is used to analyze and rank customers according to their purchasing patterns? What does the acronym stand for? RFM Analysis How RECENTLY (R) a customer has ordered How FREQUENTLY (F) a customer has ordered How much MONEY (M) the customer has spent What is a collection of something, such as data or raw materials called? repository The International Zoological club publishes a monthly magazine for zoology enthusiasts. Members are required to pay an initial fee to cover the first two years of the subscription when registering with the club. In this scenario, the International Zoological club is ________. locking in customers When a system is considered it can complete all of the same tasks a human can. strong AI Locking in customers by making it difficult or expensive for customers to move to another product is called establishing high _. switching costs ________ are digital-only currencies. Cryptocurrencies Cloud resources are because many different organizations use the same physical hardware. Pooled Users in motion, wireless connectivity, and a cloud-based resource are the elements in a ________. mobile system What uses the Internet to create the appearance of private, secure connections? virtual private network is a virtual, private pathway over a public or shared network from the VPN client to the VPN server tunnel applications that run on just one operating system native applications applications that run in browsers web applications Which feature distinguishes a LAN from a WAN? A LAN connects computers in a single location. ________ is the altering of reality by overlaying digital information on real-world objects. Augmented reality (AR) Which of the following statements is TRUE about a VPN? ***A. A VPN client software encrypts messages to ensure secure transmissions. B. A VPN is only used between hosts on local networks. C. A VPN connection appears as a secure connection, though it is not. D. A VPN network does not provide users with remote access. E. A VPN connection utilizes private networks instead of the public network. What are the steps in transforming a data model into relational databsse design? 1. Creating a table for each entity such that identifiers become keys and attributes become columns 2. Resulting tables are normalized how each table has a single theme 3. Represent relationships among those tables MSM6630 Final a tool for constructing data models. Developers use it to describe the content of a data model by defining the things (entities) that will be stored in the database and the relationships among those entities entity-relationship (E-R) data model A describes the data and relationships that will be stored in a database. data model data-tree model data application query model data aggregator The modification or deletion of data in a database is an example of operations of a database management system. A. processing B. statistical C. analytical D. administrative (not this one) E. technical In a database, when data items are inaccurate and inconsistent with one another, it leads to a(n) _. data integrity problem data loopback problem crows-foot paradigm adaptation conflict Which of the following characteristics is a disadvantage of cloud-based hosting? ***A. It involves high dependency on vendor. B. It involves high annual maintenance costs. C. It involves significant requirement of capital. D. It involves high ongoing support costs. E. It involves high cost uncertainties. Acelane Inc., unlike its competitors, procures raw material from multiple suppliers. Each supplier in turn supplies raw material to many buyers, including Acelane. This is an example of a(n) relationship. A. 1:1 (One-to-One) ***B. N:M (Many-to-Many) C. M:1 (Many-to-One) D. 1:N (One-to-Many) ________ is the principle that all data is treated equally. Net neutrality The columns in a database are also called ________. fields The rows in a database are also called _. records a group of similar rows or records is called table/file The limits on creating native applications are usually , not technological. budgetary The term means that the computing resources leased can be increased or decreased dynamically in a short span of time and that organizations pay for just the resources that they use. elastic MSM6630 Final Which of the following is a characteristic of volatile memory? A. Files are stored permanently. B. Processing of data is very slow. ***C. Contents are lost when power is off. D. Processor heats up during the operation. E. It should be purged at least once a year. Layla runs a startup that makes custom engraved floor tiles. Her business is growing rapidly and she needs a cloud vendor to provide her with an operating system and a database management system. In this scenario, which of the following services will the vendor provide? PaaS (Platform as a service) What requires little investment in the hardware and software system components? SaaS (Software as a service) Provides basic hardware in the cloud. Some companies acquire servers this way and then load operating systems onto them. Doing so requires a considerable technical expertise and management. IaaS (Infrastructure as a service) A system of hardware and software that stores user data in many different geographical locations and makes those data available on demand. CDN (Content Delivery Network) A primary key in a database is a _. column or group of columns that identifies a unique row in a table Which of the following protocols guarantees secure data transmission? https Columns that are keys to different tables than the ones in which they reside are called ________. foreign keys A(n) is an example of storage hardware in computers. magnetic disk What is an advantage to an organization if its bring your own device (BYOD) policy offers wireless network to mobile devices? The organization can sniff employees' mobile traffic. Which of the following is an example of vertical-market application software? ***A. inventory tracking software for an automobile manufacturer B. Microsoft PowerPoint, used to create presentations C. Adobe suite, used by graphic designers D. YouTube E. Tally software that is used to maintain business and personal accounts A group considers Twitter to be far superior to Facebook and attempts to convince others that this is true. When confronted with contrary evidence, the group members do not change their opinion. According to Gossieaux and Moran, which of the following kinds of communities is most likely being illustrated in the given scenario? defenders of belief What community shares a common belief and form their hive around that belief? They seek conformity and want to convince others of the wisdom of their belief. Defenders of Belief Communities and tribes that embrace diversity - within certain limits. They realize that the best solutions come from diverse groups of individuals, and not from groups with a common sense of belief. seekers of the truth Information systems improve process quality by _. controlling process flow A(n) is an inducement that is awarded to social media users for passing communications along through different tiers of communities in social media. viral hook A is content structure that has emerged from the processing of many user tags in social media. folksonomy Most SM applications earn their revenue through _. advertisements and paid services Which of the following observations concerning expert systems is true? A. The "If/Then" rules used in these systems are created by mining data. B. These systems typically have fewer than a dozen rules. ***C. These systems encode human knowledge in the form of "If/Then" rules. D. These systems have lived up to the high expectations set by their name. Social capital, unlike traditional capital, ________. sometimes depreciates and at other times appreciates with time Since the features and functions of complex products like CRM or ERP are not easy to identify, is a major task when implementing enterprise systems. gap identification the process by which one physical computer hosts many different virtual (not literal) computers within it virtualization The two dimensions of process quality are ________. efficiency and effectiveness When implementing new enterprise systems, usually the only solution for resolving process issues and providing enterprise process management is to _. A. develop committees and steering groups B. establish clear and absolute contractual guidelines (not this one) C. communicate the need for change to the employees D. reinforce employees' sense of self-efficacy Ajax Inc. is one of the customers of a well- known linen manufacturing company. Ajax has not ordered linen in some time, but when it did order in the past it ordered frequently, and its orders were of the highest monetary value. Under the given circumstances, Ajax's RFM score is most likely _. A. 511 B. 151 C. 555 ***D. 155 A data is a data collection, smaller than the data warehouse, that addresses the needs of a particular department or functional area of the business. mart ________ is the process of creating value from intellectual capital and sharing that knowledge with employees, managers, suppliers, customers, and others who need it. Knowledge management Carla, a restaurateur who is new to the field, meets a veteran chef and restaurateur, Giovanni. Carla wishes to analyze the purchasing pattern of her customer base. Which of the following is most likely to be a piece of sound advice that Giovanni would offer Carla? A. Carla should support strategic and less structured managerial decisions to ensure that standardization occurs. B. Carla should avoid using the restaurant's integrated system to analyze her customers' purchasing patterns. ***C. Carla should use her restaurant's distributed systems to know more about her customers' buying patterns. D. Carla should support less specific and fluid managerial decisions to ensure that standardization occurs. Which of the following conditions exist when data are isolated in separated information systems? information silo ________ are information systems that support the management and delivery of documents including reports, Web pages, and other expressions of employee knowledge. Content Management Systems (CMS) ________ is the application of statistical techniques to find patterns and relationships among data for classification and prediction. data mining According to Henk Flap, the is determined by the number of relationships in a social network, by the strength of those relationships, and by the resources controlled by those related. value of social capital What is defined by a suite of software applications that consolidates existing systems by providing layers of software that connect applications together. Enterprise application integration