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MAP Market Planning 2 summary
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By: Calvin93 • 9 year ago
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Available practice questions
Market Planning - Chapter 3 - Buying behavior
Flashcards
42 Flashcards
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Flashcards
42 Flashcards
$3.30
0 sales
Some examples from this set of practice questions
1.
Name the 6 steps of the decision-making process!
Answer: 1. Problem recognition 2. Information search 3. Information evaluation 5. Decision 6. Post-purchase evaluation
2.
What is problem recognition?
Answer: -Psychological need -Marketer brings a problem to customer attention
3.
What is Information search?
Answer: -Controlled by marketer -Word of mouth
4.
What is information evaluation?
Answer: -Objective: price, specification, service -Subjective: status, fit with self-image, trust of supplier
5.
What is post-purchase evaluation?
Answer: Did the product live up expectations? Cognitive dissonance: Customer tries to balance the choice made against the doubts still held
6.
Name the 3 buying situations!
Answer: -Routine problem solving: Regular basis (FMCG), low risk/price/involvement -Limited problem solving: Less frequently + involves more decision-making/ moderate expensive -Extended problem solving: serious investment of money, time , effort --> high risk (LT commitments e.g. car, house)
7.
What is the significance of buying situations?
Answer: It implicates how and what to communicate by the manufactures and where and how to distribute.
8.
Name the 5 environmental influences!
Answer: -Sociocultural -Technological -Economic -Competitive -Political/regulatory
9.
What are sociocultural influences?
Answer: Influenced both by current trends in the society and in various social groups. Recently environmental friendly products.
10.
What are technological influences?
Answer: Database technology creates almost personal relationships. Personalized offerings: expect raise in quality, product, communication and service.
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