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Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, and delivering value). Select and examine these approaches for at least one standard and non-standard problem. What would you expect to be the same an
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Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, and delivering value). Select and examine these approaches for at least one standard and non-standard problem. What would you expect to be the same and what would you expect to be different betw...
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