MARKETING All Lectures Summary, Marketing Manegement Kotler Keller
Neat English summary for the course Marketing of the bachelor Business Administration at the UvA. This summary includes all the lectures (notes, slides, etc.) of the course. I added some lecture notes as well as important points of the lecture slides. Easy to read through.
Book: Marketing Management (15 edition) Kotler Keller, 9 7812 9209 2621.