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marketing chapter 15 final Exam Questions With 100% Correct Answers
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Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor is called ________. - ANSWER-advertising Advertising is used mostly by ________. - ANSWER-business firms The decisions about reach, frequency, and impact of an advertisement fall into the category of ________ decisions. - ANSWER-media Competitive parity and task methods are considered when making decisions about ________. - ANSWER-budget An advertising objective is classified by its primary purpose, which is to inform, persuade, or ________. - ANSWER-remind Which of the following is most likely an objective of informative advertising? - ANSWER-suggest new uses for a product
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marketing chapter 15 final exam questions with 100
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marketing chapter 15 final exam questions stuvia
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any paid form of nonpersonal presentation and prom
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