Media plan
Kim van Loon
University of Amsterdam
, Summary of the briefing
Campaign Spring and summer season 2019
Objective Realise 400.000 visitors in the park
From 01-04-2019 till 31-08-2019
Budget € 355.000
Restrictions Campaign is only for the Netherlands
, Analysis of the brand
Attracts 700.000 people a year Over 30 attractions and shows
Storyline through the theme park Six themed areas in Toverland…
, Analysis of the brand
The magical worlds of Toverland
Port Laguna Since 2018 Ithaka
An idyllic port where magic comes to A twist on this heroic myth,
life and every one can perform magic Ithaka is where true heroes are made
Avalon Since 2018 Wunderwald
Celtic mythology comes to life in the Adventures in a magical forest
enchanting world of Merlin the wizard with a hint of Austrian joviality
Magical valley Land of Toos
Fantasy comes to life in this valley full A play paradise for the young
of unique and imaginative attractions daredevils and small adventurers
Kim van Loon
University of Amsterdam
, Summary of the briefing
Campaign Spring and summer season 2019
Objective Realise 400.000 visitors in the park
From 01-04-2019 till 31-08-2019
Budget € 355.000
Restrictions Campaign is only for the Netherlands
, Analysis of the brand
Attracts 700.000 people a year Over 30 attractions and shows
Storyline through the theme park Six themed areas in Toverland…
, Analysis of the brand
The magical worlds of Toverland
Port Laguna Since 2018 Ithaka
An idyllic port where magic comes to A twist on this heroic myth,
life and every one can perform magic Ithaka is where true heroes are made
Avalon Since 2018 Wunderwald
Celtic mythology comes to life in the Adventures in a magical forest
enchanting world of Merlin the wizard with a hint of Austrian joviality
Magical valley Land of Toos
Fantasy comes to life in this valley full A play paradise for the young
of unique and imaginative attractions daredevils and small adventurers
