Summary
Branding for Start-ups Summary (all articles plus relevant information lectures)
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Summary Branding for Startups 2019. (Huge overlap with normal Branding course!) All articles plus relevant information lectures. Keller, K. L., & Lehmann, D. R. (2003). Keller, K. L. (2016). Maehle, N., Otnes, C. C., & Supphellen, M. (2011). Keller, K. L., Sternthal, B., & Tybout, A. (2002) Rom...
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