Marketing Management Summary - $9.26   Add to cart

Summary

Marketing Management Summary

This is a summary of all the relevant chapters for marketing management, given in the second year of International Business. It covers the exam-relevant chapters of the book 'Marketing Management custom edition for Maastricht University' compiled by Tim Hilken. Summarised chapters: CH8 Product, branding and packaging decisions; CH9 Developing new products; CH11 Services: the intangible product; CH13 Pricing concepts for establishing value; CH15 Retailing and omnichannel marketing; CH16 Advertising, public relations and sales promotions; CH17 Social and mobile marketing. (CH10-12-14-18 are cases)

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