Summary Articles Customer Analytics Tilburg University 2018 - $7.30   Add to cart

Summary

Summary Articles Customer Analytics Tilburg University 2018

A summary of the Articles of the Subject Customer Analytics, up to Collaborative Filtering Cross-selling and Upselling. Also Including the recommended webclips. The names are mentioned below. Use Big Data to Create Value for Customers, Not Just Target Them. - Niraj Dawer. 2016 Quick profits with RFM analysis - Arthur Middleton Hughers, 2018 Clip: Clumpiness and Customer Lifetime Value - Knowledge at Whatron Big Data: New Tricks for econometrics - Hal R. Varian, Journal of economic perspectives, 2014 Chapter 9: Recommendation Systems - Mining of Massive Datasets, Leskovec, Rajaraman, & Ullman (2015) Clip: From the Labs: Winning the Netflix Price Netflix analyzes a lot of data about your viewing habits - Harris, 2012 Next-product-to-buy Models For Cross-selling Applications - Journal of interactive Marketing, Volume 16, Number 3, Knott, Hayes, & Neslin (2002)

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