Oxford Cambridge and RSA
Examinations
GCSEBusinessJ204/01:
Business 1: business activity,
marketing and people General
Certificate of Secondary
Education with marking scheme
, Oxford Cambridge and RSA
Thursday 18 May 2023 – Afternoon
GCSE (9–1) Business
J204/01 Business 1: business activity, marketing and people
Time allowed: 1 hour 30 minutes
You can use:
* 9 9 8 4 4 9 6 3 6 4 *
• a calculator
* J 2 0 4 0 1 *
Please write clearly in black ink. Do not write in the barcodes.
Centre number Candidate number
First name(s)
Last name
INSTRUCTIONS
• Use black ink.
• Write your answer to each question in the space provided. You can use extra paper if
you need to, but you must clearly show your candidate number, the centre number and
the question numbers.
• Answer all the questions.
INFORMATION
• The total mark for this paper is 80.
• The marks for each question are shown in brackets [ ].
• Quality of extended response will be assessed in questions marked with an asterisk (*).
• This document has 20 pages.
ADVICE
• Read each question carefully before you start your answer.
© OCR 2023 [603/0295/1] OCR is an exempt Charity
DC (RW/CGW) 315188/3 Turn over
, 2
SECTION A
1 A plumbing firm is struggling to keep up with demand.
What would help the business to succeed?
A Asking regular customers with blocked toilets to ring back another day
B Giving customers unrealistic appointment times
C Ignoring customer complaints about delays in fixing water leaks
D Planning all business activity and work schedules carefully
Your answer [1]
2 What is a non‑financial method of motivation that a manufacturer of handmade wooden toys
could use?
A Giving production operatives a bonus for every 1000 toys made
B Increasing the rate of pay for workers in the dusty woodcutting shed
C Praising the workers who take the greatest care when painting the designs
D Providing free private medical insurance to all workers
Your answer [1]
3 Limited liability protects:
A business owners
B customers
C suppliers
D the local community
Your answer [1]
© OCR 2023
, 3
4 A restaurant constantly monitors the dishes on its menu. It has collected data about customers’
preferred flavours of soup for three years.
Percentage of customers who preferred
Year each flavour of soup
Tomato Leek and potato Chicken
2020 40% 25% 35%
2021 37% 28% 35%
2022 32% 32% 36%
According to the data, over the last three years which of the following is true?
A Chicken soup has never been the customers’ preferred flavour
B In 2020, chicken soup and tomato soup were equally popular with customers
C Leek and potato soup has gained in popularity with customers over the years
D Tomato soup has always been the customers’ preferred flavour
Your answer [1]
5 Employee retention:
A extends the working hours of employees
B leads to higher recruitment costs
C minimises time spent selecting new workers
D reduces discrimination in the workplace
Your answer [1]
© OCR 2023 Turn over
Examinations
GCSEBusinessJ204/01:
Business 1: business activity,
marketing and people General
Certificate of Secondary
Education with marking scheme
, Oxford Cambridge and RSA
Thursday 18 May 2023 – Afternoon
GCSE (9–1) Business
J204/01 Business 1: business activity, marketing and people
Time allowed: 1 hour 30 minutes
You can use:
* 9 9 8 4 4 9 6 3 6 4 *
• a calculator
* J 2 0 4 0 1 *
Please write clearly in black ink. Do not write in the barcodes.
Centre number Candidate number
First name(s)
Last name
INSTRUCTIONS
• Use black ink.
• Write your answer to each question in the space provided. You can use extra paper if
you need to, but you must clearly show your candidate number, the centre number and
the question numbers.
• Answer all the questions.
INFORMATION
• The total mark for this paper is 80.
• The marks for each question are shown in brackets [ ].
• Quality of extended response will be assessed in questions marked with an asterisk (*).
• This document has 20 pages.
ADVICE
• Read each question carefully before you start your answer.
© OCR 2023 [603/0295/1] OCR is an exempt Charity
DC (RW/CGW) 315188/3 Turn over
, 2
SECTION A
1 A plumbing firm is struggling to keep up with demand.
What would help the business to succeed?
A Asking regular customers with blocked toilets to ring back another day
B Giving customers unrealistic appointment times
C Ignoring customer complaints about delays in fixing water leaks
D Planning all business activity and work schedules carefully
Your answer [1]
2 What is a non‑financial method of motivation that a manufacturer of handmade wooden toys
could use?
A Giving production operatives a bonus for every 1000 toys made
B Increasing the rate of pay for workers in the dusty woodcutting shed
C Praising the workers who take the greatest care when painting the designs
D Providing free private medical insurance to all workers
Your answer [1]
3 Limited liability protects:
A business owners
B customers
C suppliers
D the local community
Your answer [1]
© OCR 2023
, 3
4 A restaurant constantly monitors the dishes on its menu. It has collected data about customers’
preferred flavours of soup for three years.
Percentage of customers who preferred
Year each flavour of soup
Tomato Leek and potato Chicken
2020 40% 25% 35%
2021 37% 28% 35%
2022 32% 32% 36%
According to the data, over the last three years which of the following is true?
A Chicken soup has never been the customers’ preferred flavour
B In 2020, chicken soup and tomato soup were equally popular with customers
C Leek and potato soup has gained in popularity with customers over the years
D Tomato soup has always been the customers’ preferred flavour
Your answer [1]
5 Employee retention:
A extends the working hours of employees
B leads to higher recruitment costs
C minimises time spent selecting new workers
D reduces discrimination in the workplace
Your answer [1]
© OCR 2023 Turn over
