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Collective unconscious archetypes - ANS vast, hidden psychic resource shared by all human beings.
Reveals itself to a person by means of such archetypal images,
Acrchetype - ANS organizing principle, a system of readiness, and a dynamic nucleus of energy.
Complex archetype - ANS images flow from the collective unconscious into the personal unconscious by
means of a complex (a sensitive, energy-filled cluster of emotions such as an attitude toward one's
father or anyone resembling him
The personal unconscious - ANS is an individual unconscious layer of the personality containing
undeveloped parts of the personality, repressed ideas, experiences, emotions and subliminal
perceptions
Personal shadow: - ANS the unknown ''dark side'' of our personality--dark both because it tends to
consist predominantly of the primitive, negative, socially or religiously depreciated human emotions and
impulses like sexual lust, power strivings, selfishness, greed, envy, angeror rage, and due to its
unenlightened
Persona: - ANS the social face the individual presented to the world—"a kind of mask, designed on the
one hand to take a definite impression upon others