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MKT 350 Chapter 1. Video Case. Jeans. All Answers Correct

Marketers of the original Levi’s jeans met the needs of consumers in the late 1800s by offering __ as the key benefit. In the late 1970s, manufacturers of designer blue jeans opened up a new market by appealing to consumers on the basis of __. Although blue jeans are made of the same basic fabric, how a brand of jeans is __ determines who will buy it Depending on whether consumers want bargains, selection, service, or style will determine __ consumers will buy their jeans. Consumers pay more for a pair of premium jeans because these jeans provide more __. Companies that get celebrities to be seen in their designer jean brands relates to which of the marketing mix variables

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