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reputatiemanagement reputatieprogramma

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In deze korte presentatie staan de strategie en kernboodschap die nodig zijn voor de eindpresentatie. Deze presentatie is gebaseerd op de reputatie van Zara en dient als inspiratie.

Institution
Hogeschool Van Amsterdam (HvA)
Course
Reputatiemanagement








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Written for

Institution
Hogeschool van Amsterdam (HvA)
Study
Communicatie
Course
Reputatiemanagement
All documents for this subject (7)

Document information

Uploaded on
January 15, 2024
Number of pages
2
Written in
2023/2024
Type
Presentation
Person
Unknown

Subjects

  • zara
  • reputatieprogramma
  • reputatiemanagement
  • hva

Content preview

Reputatieprogramma
Producten & Diensten


■ Strategie: Informeren en Consulteren
■ Kernboodschap: Zara wilt de ‘winkel van keuze’ zijn voor mensen die
op zoek zijn naar de nieuwste modetrends en een aantrekkelijke
winkelervaring. Dit doen we door middel van innovatie, inclusiviteit,
efficiëntie en klantgerichtheid.




■ Middelenmix:
Sociale Media Posters Mail/App
Content Borden in Wekelijkse Mails
Instagram posts, stories kleedkamers Volgen van pakketje
TikTok posts
Facebook posts Posters in kantine Feedback
klantenservice
$4.22
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Reputation scores are based on the amount of documents a seller has sold for a fee and the reviews they have received for those documents. There are three levels: Bronze, Silver and Gold. The better the reputation, the more your can rely on the quality of the sellers work.
marlyzwart
4.2
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marlyzwart Hogeschool van Amsterdam
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