Mondelz International case
What is Mondelēz International’s corporate strategy? How has its corporate strategy evolved since its
independence in 2007?
What is your assessment of the long-term attractiveness of the industries represented in Mondelēz
International’s business portfolio?
What is your assessment of the competitive strength of Mondelēz International’s diﬀerent business units?
What does a 9-cell industry attractiveness/business strength matrix displaying Mondelēz International’s
business units look like?
Does Mondelēz International’s portfolio exhibit good strategic ft? What value-chain match-ups do you see?
What opportunities for skills transfer, cost sharing, or brand sharing do you see?
What is your overall evaluation of Mondelēz International’s corporate strategy and restructuring since 2012? What evidence and/or reasons support a conclusion that Mondelēz International’s shareholders have
beneftted from the spinoﬀ of the company’s North American grocery business?
What actions do you recommend that Mondelēz International management take to improve the company’s
performance and boost shareholder value? Your recommended actions must be supported with convincing,