Summary
Summary Hendriks, B. C., le Pair, R. G., Meurs, F. V., Korzilius, H. P. L. M., & Damen, S. (2005). Does style matter?: A cross-cultural study into the influence of differences in style dimensions on the persuasiveness of business newsletters in Great Britain and
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A summary of Hendriks et al. on a cross-cultural study into the influence of differences in style dimensions on the persuasiveness of business newsletters in Great Britian and the Netherlands. Used in IBC - Radboud University - Intercultural Communication
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