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Test Bank For Advertising Promotion and Other Aspects of Integrated Marketing Communications 8th Edition Terence A. Shimp
- Vak
- Instelling
Chapter 3—Facilitating the Success of New Brands TRUE/FALSE 1. The notions of trial and repeat purchase are particularly apt for inexpensive consumer packaged goods. ANS: T PTS: 1 2. Huge investments and concerted efforts to introduce new products and services almost always guarantee success....
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