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Chapter 1 Marketing: The Act and Science of Satisfying Customers

Cover of Contemporary Marketing, 2015 Update 16TH 15 (ISBN 978-1285187624) ISBN13: 978-1285187624 ISBN10: 1285187628 By Boone and Kurtz Edition: 16TH 15 Copyright: 2015 Publisher: Cengage Learning Published: 2015 International: No

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LECTURE NOTES
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