COM3703 ASSIGNMENT 1 2023
SEMETSER 02
PASS WITH 80%+
FOR ASSIGNMENT, PORTFOLIOS & EXAM
ASSISTANCE
WHATSAPP: +27 78 158 2606
,DECLARATION OF OWN WORK
I,
INSERT YOUR NAME
(NAME and SURNAME) confirm that:
✓ this MODULE contains my own, original ideas and work
✓ those ideas, or work, that are not my own, have been cited through the prescribed referencing
system which I have familiarised myself with in the TL CMNALL/E/301
✓ I have not submitted the ideas or work contained in this MODULE for any other tertiary
education credit
Policy on Research
✓ I have read the University’s Policy of Research Ethics Ethics.pdf
✓ I have read and understood the PLAGIARISM POWERPOINT FOR UNDERGRADUATE
STUDIES (available under ADDITIONAL SOURCES on myUnisa)
✓ I have familiarised myself with the library guides ON PLAGIARISM AND ETHICS offered by
Unisa’s library: https://libguides.unisa.ac.za/research-support/plagiarism
✓ I have read and understood Unisa’s Policy for Copyright Infringement and Plagiarism,
and I am aware that plagiarism is punishable in terms of the Copyright Act (Act 98 of 1978) and
I have read the regulations of the University of South Africa in this respect, available online:
https://www.unisa.ac.za/static/corporate_web/Content/Apply%20for%20admission/Documents
/Policy_copyright_infringement_plagiarism_16November2005.pdf
XXXXXXXXXXX
STUDENT NUMBER
K.P Mpunzana _____________
SIGNATURE DATE
_________________ _____________
WITNESS DATE
, Table of Contents Page
1 INTRODUCTION...................................................................................................................................1
2 QUANTITATIVE CONTENT ANALYSIS....................................................................................................1
2.1 Content analysis defined and its purpose explained....................................................................1
2.2 Three advantages of content analysis..........................................................................................2
2.3 Whether the research will be conducted in the scenario be descriptive or explanatory.............3
2.4 A suitable research problem for the scenario..............................................................................4
2.5 Two suitable research questions for this study............................................................................4
3 NARRATIVE ANALYSIS..........................................................................................................................5
3.1 The three assumptions.................................................................................................................5
3.2 An hour-long television series episode........................................................................................6
3.2.1 Name of television series chosen..........................................................................................6
3.2.2 The two categories of dramatis personae.............................................................................6
3.2.3 An example of a donor and a dispatcher in the chosen television series..............................7
3.3.1 The two types of places that Wigston argues that a narrative has to occur..........................7
3.3.2 An example of the two places discussed in the previous question as they appear in the
television series.............................................................................................................................7
3.4 The semic code in the television series........................................................................................8
4 FILM THEORY AND CRITICISM.............................................................................................................9
4.1 The difference between film criticism and film analysis...............................................................9
4.2 The four forms of film historiography based on the work of Allen and Gomery (1985)...............9
4.2.1 Examples of each four forms...............................................................................................11
5 MEDIA AUDIENCE THEORY................................................................................................................13
5.1 A suitable research problem for the proposal............................................................................13
5.2 Assumptions of reception theory...............................................................................................16
5.2.1 Identification.......................................................................................................................16
5.2.2 Wandering viewpoint..........................................................................................................16
5.2.3 Dialectical interaction.........................................................................................................16
5.2.4 Horizons of expectations.....................................................................................................17
5.3 Examples of each of the above-mentioned assumptions from my own interaction with a
telenovela of my choice...................................................................................................................17
5.4 If reception theory is suitable to study the reasons why viewers watch telenovelas.................18
6 CONCLUSION.....................................................................................................................................20
7 SELF-ASSESSMENT AND SELF-REFLECTION.......................................................................................21
SEMETSER 02
PASS WITH 80%+
FOR ASSIGNMENT, PORTFOLIOS & EXAM
ASSISTANCE
WHATSAPP: +27 78 158 2606
,DECLARATION OF OWN WORK
I,
INSERT YOUR NAME
(NAME and SURNAME) confirm that:
✓ this MODULE contains my own, original ideas and work
✓ those ideas, or work, that are not my own, have been cited through the prescribed referencing
system which I have familiarised myself with in the TL CMNALL/E/301
✓ I have not submitted the ideas or work contained in this MODULE for any other tertiary
education credit
Policy on Research
✓ I have read the University’s Policy of Research Ethics Ethics.pdf
✓ I have read and understood the PLAGIARISM POWERPOINT FOR UNDERGRADUATE
STUDIES (available under ADDITIONAL SOURCES on myUnisa)
✓ I have familiarised myself with the library guides ON PLAGIARISM AND ETHICS offered by
Unisa’s library: https://libguides.unisa.ac.za/research-support/plagiarism
✓ I have read and understood Unisa’s Policy for Copyright Infringement and Plagiarism,
and I am aware that plagiarism is punishable in terms of the Copyright Act (Act 98 of 1978) and
I have read the regulations of the University of South Africa in this respect, available online:
https://www.unisa.ac.za/static/corporate_web/Content/Apply%20for%20admission/Documents
/Policy_copyright_infringement_plagiarism_16November2005.pdf
XXXXXXXXXXX
STUDENT NUMBER
K.P Mpunzana _____________
SIGNATURE DATE
_________________ _____________
WITNESS DATE
, Table of Contents Page
1 INTRODUCTION...................................................................................................................................1
2 QUANTITATIVE CONTENT ANALYSIS....................................................................................................1
2.1 Content analysis defined and its purpose explained....................................................................1
2.2 Three advantages of content analysis..........................................................................................2
2.3 Whether the research will be conducted in the scenario be descriptive or explanatory.............3
2.4 A suitable research problem for the scenario..............................................................................4
2.5 Two suitable research questions for this study............................................................................4
3 NARRATIVE ANALYSIS..........................................................................................................................5
3.1 The three assumptions.................................................................................................................5
3.2 An hour-long television series episode........................................................................................6
3.2.1 Name of television series chosen..........................................................................................6
3.2.2 The two categories of dramatis personae.............................................................................6
3.2.3 An example of a donor and a dispatcher in the chosen television series..............................7
3.3.1 The two types of places that Wigston argues that a narrative has to occur..........................7
3.3.2 An example of the two places discussed in the previous question as they appear in the
television series.............................................................................................................................7
3.4 The semic code in the television series........................................................................................8
4 FILM THEORY AND CRITICISM.............................................................................................................9
4.1 The difference between film criticism and film analysis...............................................................9
4.2 The four forms of film historiography based on the work of Allen and Gomery (1985)...............9
4.2.1 Examples of each four forms...............................................................................................11
5 MEDIA AUDIENCE THEORY................................................................................................................13
5.1 A suitable research problem for the proposal............................................................................13
5.2 Assumptions of reception theory...............................................................................................16
5.2.1 Identification.......................................................................................................................16
5.2.2 Wandering viewpoint..........................................................................................................16
5.2.3 Dialectical interaction.........................................................................................................16
5.2.4 Horizons of expectations.....................................................................................................17
5.3 Examples of each of the above-mentioned assumptions from my own interaction with a
telenovela of my choice...................................................................................................................17
5.4 If reception theory is suitable to study the reasons why viewers watch telenovelas.................18
6 CONCLUSION.....................................................................................................................................20
7 SELF-ASSESSMENT AND SELF-REFLECTION.......................................................................................21
