Structure:
1. Why music is important for humans
2. The business model of music (live music & streaming)
4. Music festivals and events
5. Songs and recordings inspired by the pandemic and its e ects
6. Impacts on the Individual artists
7. Streamings
8. View to the Future (What happens if the next pandemic comes?
Introduction
Welcome today to my presentation about Music and how the business was affected by the
COVID-19 pandemic.
I want to show you how corona affected the music festivals and events and I would like to show
you some examples of songs, which are made during the pandemic.
After this I tell you something about the impacts on the salaries musicians got and about
the streaming industry.
During the different points you will get a feeling for how it was before and during the pandemic, and
also how it is now.
1. Why music is important for humans
Music is one of the most universal ways of expression and communication
and is present in the everyday lives of people of all ages and from all cultures.
Music is very important for preserving culture and history.
Many studies concerning the bene ts of musical activity
For example
- They show that listening to music you like triggers a release of dopamine in the brain
- This happiness chemical, which is also released when you eat or exercise, boosts your mind
- It brings people together in many ways, for instance singing together at karaoke
- But it’s also important for them who do music to pay for their living
Even in the corona time, music become more and more important, especially through the self-
isolation which causes loneliness. In this case, music can help you feeling better.
But you can only listen to music, when there is music that’s produced.
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, 2. The business model of music (Introduction II)
The global music industry is worth over $50 billion, with 2 mayor income streams.
The rst, live music, makes up over 50% of total revenues and consist mainly from sales of tickets
to live performances but also sponsoring.
Here you can see the increase of income of the live music industry worldwide from 2014 up to
2023, as a vision of the future development.
There is an increase even in the pandemic years 2020 and 2021, and also after this.
The second, recorded music, combines revenue from streaming, digital downloads, physical sales
and synchronization revenues, like licensing of music for movies, games, TV and advertising.
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1. Why music is important for humans
2. The business model of music (live music & streaming)
4. Music festivals and events
5. Songs and recordings inspired by the pandemic and its e ects
6. Impacts on the Individual artists
7. Streamings
8. View to the Future (What happens if the next pandemic comes?
Introduction
Welcome today to my presentation about Music and how the business was affected by the
COVID-19 pandemic.
I want to show you how corona affected the music festivals and events and I would like to show
you some examples of songs, which are made during the pandemic.
After this I tell you something about the impacts on the salaries musicians got and about
the streaming industry.
During the different points you will get a feeling for how it was before and during the pandemic, and
also how it is now.
1. Why music is important for humans
Music is one of the most universal ways of expression and communication
and is present in the everyday lives of people of all ages and from all cultures.
Music is very important for preserving culture and history.
Many studies concerning the bene ts of musical activity
For example
- They show that listening to music you like triggers a release of dopamine in the brain
- This happiness chemical, which is also released when you eat or exercise, boosts your mind
- It brings people together in many ways, for instance singing together at karaoke
- But it’s also important for them who do music to pay for their living
Even in the corona time, music become more and more important, especially through the self-
isolation which causes loneliness. In this case, music can help you feeling better.
But you can only listen to music, when there is music that’s produced.
fi ff
, 2. The business model of music (Introduction II)
The global music industry is worth over $50 billion, with 2 mayor income streams.
The rst, live music, makes up over 50% of total revenues and consist mainly from sales of tickets
to live performances but also sponsoring.
Here you can see the increase of income of the live music industry worldwide from 2014 up to
2023, as a vision of the future development.
There is an increase even in the pandemic years 2020 and 2021, and also after this.
The second, recorded music, combines revenue from streaming, digital downloads, physical sales
and synchronization revenues, like licensing of music for movies, games, TV and advertising.
fi
