Summary for the papers for the exam of MBEO in 2017: Ketchen, D. J., Ireland, R. D., & Baker, L. (2013). The use of archival proxies in strategic management
studies: Castles made of sand?.
Gupta, S., & Lehmann, D. R. (2003). Customers as assets.
Lazer, D., Kennedy, R., King, G. & Vespignani, A. (2014). The parable of google flu: Traps in big data
Koschate-Fischer, N. & Schandelmeier, S. (2014). A guideline for designing experimental studies in
marketing research and a critical discussion of selected problem areas.
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