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Summary for papers 2016/2017 MBEO

Summary for the papers for the exam of MBEO in 2017: Ketchen, D. J., Ireland, R. D., & Baker, L. (2013). The use of archival proxies in strategic management studies: Castles made of sand?. Gupta, S., & Lehmann, D. R. (2003). Customers as assets. Lazer, D., Kennedy, R., King, G. & Vespignani, A. (2014). The parable of google flu: Traps in big data analysis. Koschate-Fischer, N. & Schandelmeier, S. (2014). A guideline for designing experimental studies in marketing research and a critical discussion of selected problem areas.

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