(Marketing, 6th Canadian Edition, 6e Dhruv Grewal, Michael Levy, Shirley Lichti)
(Test Bank, Answer at the end of each Chapter)
Chapter 1.1
Student name:__________
1) By definition, which of the following is NOT considered a marketing activity?
A) creating offerings
B) communicating offerings
C) delivering offerings
D) selling offerings
2) Which of the following is NOT required for marketing to occur?
A) two or more parties (individuals or organizations) with unsatisfied needs.
B) unsatisfied needs that can only be satisfied by physical products, not services.
C) a desire and ability on their part to be satisfied.
D) a way for the parties to communicate.
3) The Canadian Federal Government may be considered what type of marketing buyer?
A) organizational buyer.
B) federal buyer.
C) government buyer.
D) ultimate buyer.
4) Effective marketing requires:
A) good common sense.
B) all departments within an organization to work together.
C) intimate knowledge and understanding of consumers and the marketplace.
D) selling unwanted things.
5) The Magic Widget Company trades ice cream scoops to the Cold Creamery Ice Cream Shop,
which in turn trades boxes of ice cream back, as a result of the trade of things of value, each
is better off after the trade; this is referred to as:
A) exchange
B) acquisition
C) consumerism
D) utility
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,6) To serve both buyers and sellers, marketing seeks to create value through:
A) selling.
B) discovering the needs and wants of prospective customers and satisfying them.
C) exchange.
D) advertising.
7) Ford Canada classifies a group of people with the desire and ability to buy their 2022 Ford
explorer as:
A) Prospects.
B) Customers.
C) Markets.
D) Clients.
8) To serve both buyers and sellers, marketing seeks to discover the needs and wants of
prospective customers and to:
A) change them.
B) take advantage of them.
C) satisfy them.
D) manipulate them.
9) Marketing occurs when the transaction takes place. Essential to this process is the idea of
exchange. To marketing people, exchange refers to the:
A) place where people go to do business.
B) place where people return unwanted goods.
C) process whereby a buyer and seller trade something of value.
D) process of locating buyers and sellers.
10) A local on-campus activity club uses Twitter to disseminate information about an upcoming
social located at an on-campus pub, which marketing factor is this is an example of?
A) Promotion
B) Communication
C) Social Media
D) Place
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,11) In BC, a marketing campaign called WorkSafeBC is designed to encourage young university
and college students to keep safe in the workplace. After viewing various advertisements
encouraging students to volunteer their time to give safety seminars, Thomas began paying
closer attention to safety issues in his chemistry laboratories at university and decided to
volunteer his time to get involved in delivering these safety seminars across campus. He felt
personally satisfied that he was giving something back to his university. Was this a
marketing exchange?
A) no, because the seller is a non-profit organization.
B) yes, because the BC government ran an advertisement.
C) yes, because Thomas' volunteer time and efforts were exchanged for a feeling of
satisfaction.
D) no, because no money was exchanged.
12) A church has put advertisements in its weekly bulletins to encourage members of the church
to participate in the services by reading. Jack volunteered and read during a service. He felt
satisfied and felt he was contributing to his church. Was this a marketing exchange?
A) no, because the church is a non-profit organization.
B) yes, because the church ran an advertisement.
C) yes, because reading at the service was exchanged for a feeling of satisfaction.
D) no, because no money was exchanged.
13) A local furniture manufacturer purchases rough-cut wood to refine and build into furniture
for resale, the manufacturer is known as:
A) end-consumer buyer
B) original equipment manufacturer
C) middle-consumer
D) organizational buyers
14) All of the below are conditions that are necessary for marketing to occur, EXCEPT:
A) a physical location for an exchange to occur
B) something to exchange
C) a way to communicate
D) two or more parties with unsatisfied needs
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, 15) Which of the following conditions must exist in order for marketing to occur?
A) two or more parties with unsatisfied needs, a desire and ability to satisfy them, a way
to communicate, and something to exchange
B) two or more people, a product, a reasonable price, and a place to make an exchange
C) two or more people, a method of assessing needs, a way to communicate, and an
exchange
D) two or more parties with unsatisfied needs, a desire to satisfy them, a satisfactory
product, and something to exchange
16) Your father is tired of conventional light beers, and wants something different.
Coincidentally, a newly-opened micro-brewery has begun distributing a new organic light
beer through local beer stores and liquor stores and it is only slightly more expensive than
conventional light beers. Which of the conditions needed for marketing to occur are
described in this situation?
A) the creation of unrealized needs
B) two parties with unsatisfied needs
C) one-way communication
D) a physical location for an exchange to take place
17) The Shangri-La Hotel and Spa in Toronto is setting up a clinic where visiting clients can get
a comprehensive physical while staying at the hotel and using the spa facilities. The largest
anticipated issue is the possible unwillingness of people to go to doctors they do not know.
Marketing may fail to occur here because:
A) there may be no desire on the part of the hotel/spa customer to satisfy this need.
B) two or more parties have unsatisfied needs.
C) there is nothing to exchange.
D) there is no way for the parties involved to communicate.
18) Candidates are running for office and would very much like to have your vote. They all
promise that they will "make the country better." You do not trust any politicians and decide
not to vote at all. Marketing will NOT occur in this situation because:
A) marketing doesn't apply to the voting process.
B) the desire and ability to satisfy needs is missing.
C) there is no direct way for the parties to communicate.
D) something to exchange is missing.
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(Test Bank, Answer at the end of each Chapter)
Chapter 1.1
Student name:__________
1) By definition, which of the following is NOT considered a marketing activity?
A) creating offerings
B) communicating offerings
C) delivering offerings
D) selling offerings
2) Which of the following is NOT required for marketing to occur?
A) two or more parties (individuals or organizations) with unsatisfied needs.
B) unsatisfied needs that can only be satisfied by physical products, not services.
C) a desire and ability on their part to be satisfied.
D) a way for the parties to communicate.
3) The Canadian Federal Government may be considered what type of marketing buyer?
A) organizational buyer.
B) federal buyer.
C) government buyer.
D) ultimate buyer.
4) Effective marketing requires:
A) good common sense.
B) all departments within an organization to work together.
C) intimate knowledge and understanding of consumers and the marketplace.
D) selling unwanted things.
5) The Magic Widget Company trades ice cream scoops to the Cold Creamery Ice Cream Shop,
which in turn trades boxes of ice cream back, as a result of the trade of things of value, each
is better off after the trade; this is referred to as:
A) exchange
B) acquisition
C) consumerism
D) utility
Version 1 1
,6) To serve both buyers and sellers, marketing seeks to create value through:
A) selling.
B) discovering the needs and wants of prospective customers and satisfying them.
C) exchange.
D) advertising.
7) Ford Canada classifies a group of people with the desire and ability to buy their 2022 Ford
explorer as:
A) Prospects.
B) Customers.
C) Markets.
D) Clients.
8) To serve both buyers and sellers, marketing seeks to discover the needs and wants of
prospective customers and to:
A) change them.
B) take advantage of them.
C) satisfy them.
D) manipulate them.
9) Marketing occurs when the transaction takes place. Essential to this process is the idea of
exchange. To marketing people, exchange refers to the:
A) place where people go to do business.
B) place where people return unwanted goods.
C) process whereby a buyer and seller trade something of value.
D) process of locating buyers and sellers.
10) A local on-campus activity club uses Twitter to disseminate information about an upcoming
social located at an on-campus pub, which marketing factor is this is an example of?
A) Promotion
B) Communication
C) Social Media
D) Place
Version 1 2
,11) In BC, a marketing campaign called WorkSafeBC is designed to encourage young university
and college students to keep safe in the workplace. After viewing various advertisements
encouraging students to volunteer their time to give safety seminars, Thomas began paying
closer attention to safety issues in his chemistry laboratories at university and decided to
volunteer his time to get involved in delivering these safety seminars across campus. He felt
personally satisfied that he was giving something back to his university. Was this a
marketing exchange?
A) no, because the seller is a non-profit organization.
B) yes, because the BC government ran an advertisement.
C) yes, because Thomas' volunteer time and efforts were exchanged for a feeling of
satisfaction.
D) no, because no money was exchanged.
12) A church has put advertisements in its weekly bulletins to encourage members of the church
to participate in the services by reading. Jack volunteered and read during a service. He felt
satisfied and felt he was contributing to his church. Was this a marketing exchange?
A) no, because the church is a non-profit organization.
B) yes, because the church ran an advertisement.
C) yes, because reading at the service was exchanged for a feeling of satisfaction.
D) no, because no money was exchanged.
13) A local furniture manufacturer purchases rough-cut wood to refine and build into furniture
for resale, the manufacturer is known as:
A) end-consumer buyer
B) original equipment manufacturer
C) middle-consumer
D) organizational buyers
14) All of the below are conditions that are necessary for marketing to occur, EXCEPT:
A) a physical location for an exchange to occur
B) something to exchange
C) a way to communicate
D) two or more parties with unsatisfied needs
Version 1 3
, 15) Which of the following conditions must exist in order for marketing to occur?
A) two or more parties with unsatisfied needs, a desire and ability to satisfy them, a way
to communicate, and something to exchange
B) two or more people, a product, a reasonable price, and a place to make an exchange
C) two or more people, a method of assessing needs, a way to communicate, and an
exchange
D) two or more parties with unsatisfied needs, a desire to satisfy them, a satisfactory
product, and something to exchange
16) Your father is tired of conventional light beers, and wants something different.
Coincidentally, a newly-opened micro-brewery has begun distributing a new organic light
beer through local beer stores and liquor stores and it is only slightly more expensive than
conventional light beers. Which of the conditions needed for marketing to occur are
described in this situation?
A) the creation of unrealized needs
B) two parties with unsatisfied needs
C) one-way communication
D) a physical location for an exchange to take place
17) The Shangri-La Hotel and Spa in Toronto is setting up a clinic where visiting clients can get
a comprehensive physical while staying at the hotel and using the spa facilities. The largest
anticipated issue is the possible unwillingness of people to go to doctors they do not know.
Marketing may fail to occur here because:
A) there may be no desire on the part of the hotel/spa customer to satisfy this need.
B) two or more parties have unsatisfied needs.
C) there is nothing to exchange.
D) there is no way for the parties involved to communicate.
18) Candidates are running for office and would very much like to have your vote. They all
promise that they will "make the country better." You do not trust any politicians and decide
not to vote at all. Marketing will NOT occur in this situation because:
A) marketing doesn't apply to the voting process.
B) the desire and ability to satisfy needs is missing.
C) there is no direct way for the parties to communicate.
D) something to exchange is missing.
Version 1 4
