Summary
Summary ALL articles of Marketing Management
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Articles: De Swaan Arons, M., van den Driest, F., & Weed, K. (2014). The Ultimate Marketing Machine. Harvard Business Review, 4, 55‐63. Challagalla, G., Murtha, B.R., & Jaworski (2014). Marketing Doctrine: A Principles- Based Approach to Guiding Marketing Decision Making in Firms. Journa...
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