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Case

Customer Journey Sjabloon BMI DEF Contentmaker

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Pages
12
Grade
7-8
Uploaded on
24-06-2023
Written in
2022/2023

Customer Journey Sjabloon BMI DEF

Institution
Hogeschool Arnhem En Nijmegen (HAN)
Course
Contentmaker (BMICON)









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Written for

Institution
Hogeschool Arnhem en Nijmegen (HAN)
Study
Communicatie
Course
Contentmaker (BMICON)
All documents for this subject (54)

Document information

Uploaded on
June 24, 2023
Number of pages
12
Written in
2022/2023
Type
Case
Professor(s)
Unknown
Grade
7-8

Subjects

  • contentmaker
  • 1e jaar
  • communicatie
  • customer journey sjabloon bmi def

Content preview

Customer Journey BMI

Customer Journey BMI '23
Veerle Veldmaat
Klas: B01

Auke Weggeman, Juliet van
den Braak, Bibi Aartsen en
Namen groepsleden: Annabel Westhoff
Persona: Floor en Luuk

Alternatief model

Doel



Fase

Customer Journey - H2 ?




Informatiebehoefte Wat wil iemand bereiken?




Hoe /waar komt iemand in
Touchpoints contact met je merk?

Bedrijfsperspectief - H3




Doel Wat wil jij als merk bereiken?


KPI's Welk doel hoort daarbij?

, Klantinzichten Persona's - H4




Welke inzichten heb je
Gains /pains verkregen?
Hoe voelt iemand zich of hoe
Emotie wil iemand zich voelen?

Content doelgericht maken - H5

Verhaaltype
Engagement
Persuasion



Kernboodschap

Vertaal je strategie per fase.
Strategie - H6 Instrument:
1 Branded content
2 Productinformatie
3 SEO
4 Storytelling
5 Inbound strategie
6 UGC
7 Utility content
8 Adverteren



Welke middelen zet je in op
Middelen - H7-10 welk moment? Formats:
1 Tekst en afbeelding
2 Shortform content
3 Infographic
4 Tekst
5 UGC
6 E-mail
7 Evenement
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$5.50
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