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online marketing summary
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Online marketing summary of the book Emarketing by Rob Stokes (5th edition) CH 1 through 19 (entire book)
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Available practice questions
Mock exam online marketing
Flashcards
8 Flashcards
$3.29
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Flashcards
8 Flashcards
$3.29
1 sales
Some examples from this set of practice questions
1.
‘The World Wide Web represents a pull medium for marketing rather than a push medium.’ Discuss.
Answer: Pull = people search (SEO) Push = message broadcasted from company to consumer limited interaction On the worldwide web people search themselves to find a product or service via search engines.
2.
How you can apply personas in content marketing? Discuss
Answer: Personas are profiles that a writer creates to embody the characteristics of the target audience for whom they are writing. Personas are based on the profile of readers of the copy. You consider the characteristics of the readers and their needs and desires. Look at demographics, sex, age, etc. In content marketing people look at these factors to create a piece of content and how to match specific types of content and methods of delivery for achieving strategic outcomes.
3.
How can you create successful content pillars?
Answer: Content pillars are linked to the brand identity and are certain themes, areas of focus that support the creation of content that; - match to a consumer’s interest - these themes must be true to the brand essence - not focused directly on sales
4.
What is user experience and what are its basic principles?
Answer: User experience are all experiences and overall satisfaction (emotional, mental, physical and sensory) that a person has when interacting with a digital tool. Core principles are; - user centric design - usability and conventions - simplicity - credibility
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