Case

Online merken bouwen

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6-7

Uploaded on

05-06-2023

Written in

2022/2023

Online merkenbouwen over, Runners World,

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Strategisch campagne
plan
Runners World
Noa van Vliet

, Inhoudsopgave

 Inleiding
 Onderzoek
Strategie
 Doelgroep segment en persona
 Hoofddoel
 Gewenste customer journey
 Doelstellingen per fase en KPI’s
Concept
 Beschrijving campagneconcept
 Contentthema
 Uitwerking campagne materialen
Implementatie
 Mediaplanning
 Budget
 Dashboard
 Bronnenlijst

, Inleiding

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Written for

Institution: Hogeschool van Amsterdam (HvA)
Study: Creative Business
Course: Online merken bouwen

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Document information

Uploaded on: June 5, 2023
Number of pages: 28
Written in: 2022/2023
Type: CASE
Professor(s): Michael epskamp, lise randelaar, elaine kroon
Grade: 6-7

Subjects

consumer journey

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Online merken bouwen

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