A summary of
Consumer Behaviour
A European Perspective
Solomon, Bamossy, Askegaard & Hogg
6th Edition (2016)
Understanding the Tourism Consumer - CITM2UTC
International Tourism Management and Consultancy
NHTV Breda
Summary by Sabrina Braschke
Literature to Lecture 2: How consumers see the world
Contents
Chapter 4: Perception............................................................................................................ 2
Chapter 6: Motivation, Lifestyles and values .......................................................................... 5
Consumer Behaviour
A European Perspective
Solomon, Bamossy, Askegaard & Hogg
6th Edition (2016)
Understanding the Tourism Consumer - CITM2UTC
International Tourism Management and Consultancy
NHTV Breda
Summary by Sabrina Braschke
Literature to Lecture 2: How consumers see the world
Contents
Chapter 4: Perception............................................................................................................ 2
Chapter 6: Motivation, Lifestyles and values .......................................................................... 5
