Royal Caribbean
Business management
Thyra Lorrier
682521
TMN1B
Business management
8 juni 2022
1
, Inhoud
Inleiding..................................................................................................................................................2
Interne omschrijving...............................................................................................................................3
Missie & visie......................................................................................................................................3
7s model.........................................................................................................................................3
Externe beschrijving...............................................................................................................................4
DESTEP................................................................................................................................................4
Technologie....................................................................................................................................4
Sociaal cultureel.............................................................................................................................4
Concurrentie analyse..........................................................................................................................4
5 krachtenmodel van Porter...............................................................................................................4
Analyse...................................................................................................................................................5
SWOT..................................................................................................................................................5
Confrontatie-matrix............................................................................................................................5
Reactie....................................................................................................................................................5
Bibliografie.............................................................................................................................................6
Bijlage.....................................................................................................................................................6
Concurrentie analyse..........................................................................................................................6
Inleiding
Royal Caribbean is s' werelds tweede grootste cruiseline operator, na Carnival Corporation. De
maatschappij heeft wel de grootste cruiseschepen ter wereld in vloot, de oasis of the seas, allure of
2
Business management
Thyra Lorrier
682521
TMN1B
Business management
8 juni 2022
1
, Inhoud
Inleiding..................................................................................................................................................2
Interne omschrijving...............................................................................................................................3
Missie & visie......................................................................................................................................3
7s model.........................................................................................................................................3
Externe beschrijving...............................................................................................................................4
DESTEP................................................................................................................................................4
Technologie....................................................................................................................................4
Sociaal cultureel.............................................................................................................................4
Concurrentie analyse..........................................................................................................................4
5 krachtenmodel van Porter...............................................................................................................4
Analyse...................................................................................................................................................5
SWOT..................................................................................................................................................5
Confrontatie-matrix............................................................................................................................5
Reactie....................................................................................................................................................5
Bibliografie.............................................................................................................................................6
Bijlage.....................................................................................................................................................6
Concurrentie analyse..........................................................................................................................6
Inleiding
Royal Caribbean is s' werelds tweede grootste cruiseline operator, na Carnival Corporation. De
maatschappij heeft wel de grootste cruiseschepen ter wereld in vloot, de oasis of the seas, allure of
2
