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Summary

Samenvatting Jos de Vries - The store Manual

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3.0
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Sold
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Pages
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Uploaded on
26-06-2016
Written in
2015/2016

Samenvatting van The store manual van Jos de Vries. - De Ontdekkingsfase - De Strategische fase (Mastervision) - De Conceptfase De toolbox, de bouwstenen van de formule • Lay-out • Storedesign • Gevelbeeld • Instore graphics • Visual merchandising • Technische innovatie Het Realisatie proces.

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Institution
Avans Hogeschool (Avans)
Course
Retailmarketing








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Written for

Institution
Avans Hogeschool (Avans)
Study
Small Business en Retail Management
Course
Retailmarketing
All documents for this subject (9)

Document information

Uploaded on
June 26, 2016
Number of pages
9
Written in
2015/2016
Type
Summary

Subjects

  • the store manual
  • jos de vries
  • visual merchandising
  • technische innovaties
  • discovery fase
  • mastervision
  • strategische fase
  • de conceptfase

Content preview

Samenvatting Jos de vries

De retailbranche is erg complex
1. Er zijn extreem veel concurrente
2. Internationale spelers komen met bodemprijzen
3. Uitstekend geïnformeerde professionele inkopers
4. Oude merken worden steeds sterker

Wat moet je wel doen
1. Koppelen vaste waarde aan eigentijdse ontwikkelingen
2. Sop nooit met vernieuwen
3. Rol van winkelontwerpers wordt strategischer

FASE 1 - Discovery
Internationale ontwikkelingen
Consumenten trends
Markt ontwikkelingen

FASE 2 – Mastervision
Strategie & concept positionering

Toolbox
1. Lay out
2. Storedesign
3. Facade
4. Visual merchandising concept
5. Instore graphics

FASE 3 – Concept design

Jos de Vries concept ontwikkelingsmodel is geschikt voor nieuwe formules en restylen van
bestaande formules.

3 pijlers
1. Optimale integratie van marktontwikkeling, trends en consumentengedrag
2. Koppeling commerciële deskundigheid Wink organisatie
3. Creativiteit inventiviteit van de ontwerper

 Uitgebalanceerde oplossingen waarbij praktische toepassingen en innovatie centraal staan.

3 fases
1. De ontdekkingsfase (Discovery
2. De strategische fase (Mastervision)
3. De Concept fase
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