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Summary

Samenvatting Super handig schema: alle mediamodellen!

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De mediamodellen vond ik het handigst om te studeren door er een schema van te maken. Deze wil ik graag delen voor degenen die ook een overzichtelijk beeld prefereren.

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Complexe realiteit eenvoudig voorstellen, wat is comm volgens die persoon

Lasswell (1948):

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Lineair (geen feedback) & monocausaal model (oorzaak-gevolg)
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Communicator is machtig en heeft intentie voor effecten te
bereiken - ontvanger is zwak
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Effectgericht
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Geen aandacht voor selectie, context, ruis



Shannon & Weaver (1949):

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begonnen uit vraag: hoe werkt een telefoongesprek?
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Lineair eenrichtingsproces en unilateraal
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Toevoeging: ruis
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Transmitter en receiver
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Technisch verloop via medium/kanaal



Newcomb: ABX-model (1953)

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Balansmodel/Co-oriëntatie model
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Veel linken met andere theorieën
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A & B kennen elkaar en beïnvloeden elkaar. Ze hebben
een mening over een gedeelde sociale factor
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Doel is evenwicht herstellen
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Imbrication: overlapping van meningen




Schramm (1954)

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Continue wisselwerking
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Semantische ruis
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Circulair en dynamisch proces
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Actieve ontvanger die heel veel! feedback geeft
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Belang v context, want het kan voor ruis zorgen


Gerbner (1956)

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Transactionele
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Psychofysische:
- Effectdenken/ effectgericht door communicator
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Communicatiesitutatie vs communicatiecontext
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Open karakter: onvoorspelbaarheid (reactie ligt niet vast)

- effectiviteit - gevolgen

Connected book
 image
Jan Loisen, Joye Stijn Communicatie & media
Publisher: september 2016 ISBN: 9789462925625 Edition: 1

Document information

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Summarized whole book?
No
Which chapters are summarized?
Mediamodellen
Uploaded on
February 2, 2023
Number of pages
2
Written in
2020/2021
Type
Summary
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