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Samenvatting Operational Marketing

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Uploaded on
15-01-2023
Written in
2021/2022

in deze samenvatting zijn de 5 stappen van operationeel marketing op een duidelijke manier uitgelegd. elke punt wordt behandeld.

Institution
Hogeschool Rotterdam (HR)
Course
Operational Marketing









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Institution
Hogeschool Rotterdam (HR)
Study
Global marketing & Sales
Course
Operational Marketing
All documents for this subject (3)

Document information

Uploaded on
January 15, 2023
Number of pages
7
Written in
2021/2022
Type
Summary

Subjects

  • marketing
  • bmc
  • businessmodel canvas
  • gantt chart
  • doelstellingen
  • ksf
  • kpi
  • balanced scorecard

Content preview

Operational marketing
Bestaat uit 5 stappen:
1. Businessmodel canvas (BMC) voor nieuwe strategie invullen.
2. Doelstellingen vanuit 4 perspectieven balanced scorecard formuleren en
uitwerken tot:
3. Kritieke succesfactoren (KSF) & Prestatie factoren (KPI) met streefwaarden
4. Acties om doelstellingen te genereren
5. Gantt Chart (planning acties)


Stap 1 BMC:

, stap 2: Balanced scorecard




De 4 perspectieven:
1. Financieel perspectief
2. Afnemers perspectief
3. Interne processen perspectief
4. Leer en groeiperspectief
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